Gain valuable insights from experts at T-Systems Iberia, SiteMinder, Marbian Technologies, and Amadeus on trending topics like mass tourism, e-commerce for hoteliers, sustainability in hospitality, and the role of NDC in travel selling.
The Travel Innovation Summit (TIS), held in Seville, Spain 18-20 October 2023 hosted an array of experts from different corners of the travel and hospitality industry. Their insights are indispensable for professionals looking to stay ahead of the curve in a rapidly evolving market landscape. Below are key takeaways from each expert’s address.
Fernando Rafael Martinez Gonzalez, T-Systems Iberia
Paradigm of Sustainability and Intelligence
T-Systems Iberia’s Digital Advisory Consultant spoke about their endeavor to redefine mass tourism through sustainable and intelligent approaches. Their focus is on developing a city platform and a citizen app. These platforms aim to incorporate advanced technologies such as virtual reality, artificial intelligence, and data spaces, fostering seamless communication between the public and private sectors.
Customization Through Technology
The emphasis was also on technologies that focus on customizing tourists’ experiences, an avenue rife with opportunity for travel and hospitality professionals.
Regina Sanchez, SiteMinder
E-commerce in Hotel Distribution
Sanchez pointed out the vital role of SiteMinder as an e-commerce platform for hoteliers. The need for adapting distribution strategies is imperative in the light of increasing travel to Spain.
Importance of Technology in Booking Processes
The hotel industry, according to Sanchez, often lags in adopting advanced booking technologies. She urges hoteliers to update their tools to enhance reliability and ease in the booking process, thereby potentially increasing revenue.
Carlos Cendra Cruz, Mabrian Technologies
Profitability Through Sustainability
Marbian Technologies presented a compelling case for investment in sustainability certifications. Their data indicates that such investments can lead to a 5% increase in income and a 15% surge in customer satisfaction.
Market Trends
Despite minor slowdowns in some European markets, Carlos remains optimistic about the tourism demand, especially for city breaks and winter destinations.
David Vidal, Amadeus
The Significance of NDC
Vidal focused on the pivotal role of New Distribution Capability (NDC) in the relationship between airlines and travel sellers. This forms a cornerstone topic for anyone looking to understand the future of distribution in travel.
Enhancing the Traveller’s Journey
Amadeus is actively working on artificial intelligence applications that can improve the traveler’s journey. They are collaborating with various industry stakeholders like airports and travel sellers to make this happen.
These perspectives offer valuable insights into where the travel and hospitality industry is headed, touching on sustainability, technology adoption, and revenue optimization. Keeping abreast of these trends is crucial for industry professionals aiming to position their services at the forefront of market demands.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
