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Rainer Aavik (Estonian Tourism Board: “Tallinn: The culinary capital of the Baltics”

Estonia -especially its capital Talliinn- has already been for years in people’s minds as the culinary capital of the Baltics.

Welcome to Travel Insights feat. Rainer Aavik, Director of Estonian Tourism Board on Wednesday, May 22 at 11:00 (EEST).

The Michelin Guide arrived in Estonia last year, the first of the Baltic states. 31 restaurants in Estonia have earned a place in the 2022 Michelin Guide. Among those, two received a coveted Michelin Star, two received a Green Star, and five have been awarded a Bib Gourmand.

Estonia -especially its capital Talliinn- has already been for years in people’s minds as the culinary capital of the Baltics.

In this episode, Rainer gives his insights on the following:

  • What are the strategic priorities of Estonia’s tourism policy?
  • How VisitEstonia is building the brand image on Estonia at an international level?
  • What are the reasons tourists visit Estonia?
  • How important culinary tourism is for Estonia and how food reflects the authentic identity of Estonia?
  • What is the significance of having Michelin in Estonia? How important is this for the culinary scene and putting Estonia on the global culinary map?

Rainer Aavik is the Director of the Estonian Tourist Board since August 2022, where he leads a team of 35 tourism professionals. From 2015 to 2020 he was the Deputy Mayor of Pärnu city being responsible for tourism, planning and development. He also has more than 15 years of experience in managing hundreds of large-scale public-sector investments all around Estonia.

Rainer has Masters’ degrees in Public Administration and Cyber Security. He has also taken part of different long-term courses in United Kingdom, India and USA.

 

Travel Insights Editor - TravelDailyNews Media Network | Website | + Posts

Chryssa Skodra is a Finland-based journalist, a celebrity interviewer, a podcaster, an award-winning blogger, a university lecturer and a public speaker. She holds a Bachelor’s in Communications and Media from Athens University and a Master’s in Arts Management from the prestigious Sibelius Academy.

She worked at spotlight international events such as the Athens 2004 Olympic Games and European Commission Conferences and Galas. She is passionate about travelling, food and events. On ‘Travel Insights’ she interviews influential and insightful thought-leaders and professionals from the tourism, aviation and hospitality industries.

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