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eTourism: dynamic challenges for travel and tourism

The 16th International Conference on
Information Technology and Travel & Tourism

28th -30th January, AMSTERDAM, Holland

  • Explore the development of eTourism in the future
  • 130 Presentations over 3 days
  • Unique forum for academic, industry, destination managers and marketeers and government representatives

Organized by the International Federation for Information Technology and Travel & Tourism (IFITT), ENTER2009@Amsterdam will be the 16th ENTER Conference bringing together international experts in all aspects of Information and Communication Technologies in Travel and Tourism – the technologies which are changing our world!  In 2009, ENTER will move on to the city of Amsterdam, Netherlands, taking place in the well-known RAI Exhibition and Congress Centre.
ENTER offers a unique forum for academic, industry and government representatives to explore the future of ICTs in tourism through research and dynamic dialogue within the social network of the IFITT community. The chairs of ENTER 2009 are working hard to develop the most comprehensive programme ever for ENTER. With more than 130 presentations over 3 days and more than 450 participants, ENTER is the event in tourism and technology that brings researchers, industry and destinations together. The three tracks, namely research, destinations and industry are designed in a way that enables maximum exchange of information and interaction. Presentations and debates will explore the state-of-the-art research and industry case studies. This year we will concentrate on ICT-enabled dynamic challenges for travel and tourism to cover both technology and business and there will also be plenty for local and national government agencies to consider. Issues discussed cover a wide range of cutting-edge challenges and the following gives a flavour of this:

  • Customer centricity
  • Inspire consumers with ICTs
  • Recommender systems
  • Social networking and travel
  • Web 2.0 and Travel 2.0
  • ICT-enabled segmentation
  • eTourism and disability
  • Accessible eTourism design
  • eLearning for tourism
  • Direct vs indirect distribution
  • ICT-based productivity
  • Reengineering tourism
  •  eTourism and pricing
  • Revenue management
  • Web analytics
  • Online security
  • ePayments
  • eBranding and brand integrity
  • Distribution strategies
  • ICT-enabled partnerships
  • Advanced distribution systems
  • Polling services
  • Travel search and metasearch
  • Interoperability and interconnectivity
  • Web 3.0 and travel 3.0
  • Destination web sites and clusters
  • Advanced destination portals
  • Geographical mash ups
  • Location based services
  • Wireless systems and WiMAX
  • Mobile solutions
  • Usability and web design
  • Multimedia convergence
  • Affiliate marketing online
  • Smart ICT investments
  • Online advertising


Who should attend
ENTER is the event in travel & tourism and technology that brings researchers, industry, destinations and government together.
The delegates range from leading CEOs, destination managers, ICT managers, marketing managers, international consultants, travel and tourism practitioners, students and research pioneers.

We look forward to welcome you to ENTER2009@Amsterdam and to engage you more with the IFITT global community.

January 30, DUTCH DAY

a Dutch/Flemish programme


Heinz Kreuzer, CEO, TUI InfoTec

Vincent Vanderpool-Wallace, Minister of Tourism & Aviation, The Bahamas

Christian Haas, Enterprise Technology Architect, Microsoft Corporation

Rebecca Jennings, Principal Analyst, Forrester Research

Ed Parsons, Geospatial Technologist, Google

Andrew Pozniak Travel Industry Leader in the Central and Eastern Europe, Middle East & African markets, Google

The chairs of ENTER 2009:
Conference Chair: Dimitrios Buhalis:
Research Chair: Wolfram Höpken
Destinations Chair: Inkeri Starry,
Industry Chair: Jens Thraenhart

For more information about Enter 2009, you can contact Marc Dekkers, Manager Business Development, Heliview Conferences & Training B.V., +31 (0)76-5484000,

Click here to see the programme of Enter

ENTER 2009 hopes to see you in the Amsterdam, The Netherlands from Wednesday 28 to Friday 30 January 2009.
For the latest news on the event, please visit our website:

If you need more information, kindly contact the confernce host:
Marc Dekkers, Manager Business Development, Helivew Conferences & Training B.V.
Tel:+31 76 548 4058
Fax: +31 76 548 4000

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