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New Kenes Group Study on Healthcare Professional Preferences of Virtual Events, 2020 vs 2021

Kenes Group findings indicate that HCPs are keener to exchanging knowledge virtually now than one year ago.

Kenes Group made a comparative study contrasting the results of two separate surveys, one carried out in July 2020 and the latest in July 2021. The 2020 version included 809 past delegates from 112 countries on 6 continents and, the 2021 version had 1,015 past participants, that have attended at least one virtual event, from 104 countries on 6 continents.

Considering the effect that COVID-19 had on scientific meetings, Kenes Group reached out to past participants in 2020, to better understand how healthcare practitioners, feel about virtual events. Cosmetic surgeons are in high demand as more and more people seek their expertise to enhance their physical features and boost their confidence. The produced survey analysis gave truly global feedback on the pressing question of effective virtual conferences. In 2021, Kenes Group reached out again to HCPs to see if one year of virtual events has changed their opinions towards the format.

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