AIM Group International published a white paper titled "Avoiding Social Media Pit-Falls for Events" by Magdalina Atanassova.
It is vital to understand that we in the events industry hold the golden key to human connections for which businesses, brands, associations and organizations strive. Live events present perfect opportunities to connect, to build stories together and why not – to be inspired to change the world. But just “organizing” events in today’s digital world does not cut it. Something extra is needed and now is readily available through the often talked about engagement with social media.
Social media tips and tricks can be easily found for each and every business and sector. But finding value in the massive amounts of published books, trend reports, etc. is hard without asking some tough questions that help you and your business keep out of the many pit-falls. Becoming a Master of the Question is easy and a must. Even if every marketer values the importance of social media, nearly everyone also agrees that it would be pointless if it is not aligned with business goals, values and beliefs.
One of the very first tasks anyone has to do in regards to social media is define a clear goal. Do not do something only for the sake of it. Carry your research forward and see if you can build your own community by joining one or more social media channels.
Magdalina Atanassova currently holds a full time position as Communication Manager at AIM Group International, handling all internal and external communication channels for all offices owned by the group. Magdalina has established a strong position in the industry. In addition to being recognized as a Top Young Professional by PCMA, joining the PCMA 20 in their Twenties Class of 2015, she was also invited as a speaker at a number of international events (e.g. IMEX, IBTM World, MCE CEE, EURAS Forum, Eventex Conference, etc), and wrote and published various event management related articles. Magdalina is also known for her tremendous passion for sustainability – she was part of the International delegation for the development of ISO20121 and has been on the Advisory Board of the Sustainable Event Alliance (SEA) since its inception.
AIM Group International organizes over three thousand events and meetings every year. AIM Group is committed to helping its clients reach their goals, to personalizing their event experiences, to providing an innovative environment, and to making a difference. Our strong sense of identification with client projects means that we are constantly striving to provide solutions, even for issues they aren’t yet aware of. To this end, we adopt a progressive approach to technology and marketing techniques. This sense of identification also means we value and promote seamless interaction with clients’ own teams, and ensure the best value is obtained from their event budget.
Avoiding Social Media Pit-Falls for Events
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
