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- Interacting on a human level is the best way to have accurate, and positive, feedback from customers
- Addressing bad feedback could help to shape the perception of your business significantly over time
As Louis Gray explains, the companies that are doing it right are, “letting the customers have a seat at the table and have feedback into their buying decisions, their best business practices, and providing what the product should do next. Those that are engaging and having fun with social media in a personal way and not a stiff corporate way are really having an edge over those that haven’t gotten it yet.”
It is not an unfair prediction to say that individualisation of marketing is going to breakdown corporate infrastructures unless executives and leaders of these large organisations interact one to one with customers. As Gray points out, “The companies that are doing social media well are those that are both listening and being personal about it. …. Those that are doing it right are listening to good feedback and bad feedback and treating it with equality.”
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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
