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The changing face of marketing in 2010

  • Businesses need to acknowledge and engage with customers
  • If you don’t reach out to customers, your competitors will

Engaging with customers is imperative for companies who want to create brand loyalty. Top companies such as Dominos and Volkswagen have nailed this by communicating with customers openly and freely – encouraging people to buy their products today and with great likelihood, further into the future.

In this video Thomas Power explains the shift from push marketing to pull marketing. As his example shows, the increases accessibility of companies to customers is encouraging businesses to seek feedback and converse with current and potential buyers – making for a much better end product.

As a business constantly seeking better market research and input from customers you’d be crazy to not implement any pull marketing.

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.