The CityDNA Summer School, a 4-day event specifically designed for newcomers in the Meetings Industry, whether they work in a DMO, a CVB, a hotel, an airline, a DMC or a PCO, aims at providing them all the necessary bases for a successful start in their career, while also helping them navigate the current trends and challenges the industry is facing.
The CityDNA Summer School, the flagship event in the Meetings Industry celebrated its 37th edition in Gdansk, marking another milestone in empowering the leaders of tomorrow. With a legacy dating back to 1987 and the participation of over 2000 students over the years, the Summer School has solidified its status as a cornerstone for those aspiring to embark on a fulfilling career in events management.
This year, the programme has been revised to accommodate the ever-changing times, while keeping in touch with the reality of the day-to-day life. This resulted in the perfect mix of theoretical sessions, hands-on workshops, interactive sessions, group project and networking opportunities.
Petra Stušek, City Destinations Alliance’s President and alumna of the CityDNA Summer School stated “The comprehensive and revised curriculum, enriched with cutting-edge European best practices, equipped students with an all-inclusive framework to excel in the meetings industry. This year’s edition of the CityDNA Summer School offered a profound understanding of fundamental aspects while delving into hot topics like sustainability, equity, diversity and inclusion, and legacy, ensuring a holistic learning experience.”
Dennis Speet, Director of Amsterdam Convention Bureau and new Course Director of the CityDNA Summer School, expressed his enthusiasm for the event, stating, “I am extremely proud to have been appointed as Course Leader for this prestigious event. Together with the CityDNA team and the faculty members of the Summer School, we have developed a fresh and inspiring programme filled with innovative industry insights and surprises. I believe that the students have left the Summer School inspired, with enhanced industry knowledge, and a strong network of connections across Europe. I look forward to the next edition in Brno (Czech Republic) in 2024.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
