The second edition of the sports tourism section arrives at FITUR 2024 with a packed programme for professionals and with a focus on outdoor sports, competition and major sporting events & Sport Business, along with weekend activities aimed at the general public and centred around padel tennis.
MADRID – FITUR Sports, the section specialising in sports tourism organised by AFYDAD (Spanish Association of Manufacturers and Distributors of Sporting Goods) and FITUR, announces that its Global Partner will be A Tout France, the French Tourism Development Agency. Together with the Nice Metropolitan Tourist Office and BCD SPORT (AVORIS Group), they will be promoting France 2024: Olympic and Sports Destination at the International Tourism Trade Fair.
During the Olympic Games, kicking off on 26 July 2024, and with a calendar of 15 days of Olympic competitions and 10 days of Paralympic Games, Paris will be at the heart of the sporting world. With an expected three billion viewers and 206 National Olympic Committees, the Paris 2024 Olympic and Paralympic Games are an opportunity to position France as a sports tourism destination. Thus, 100 years after France hosted its last Summer Olympic Games, this event will allow the country to exceed itself in terms of accessibility, inclusion and sustainability.
In its second edition, the FITUR Sports section consolidates the boom in sports tourism and presents an expanded and complete programme with three days of professional conferences and activities over the weekend centred around three key areas: Outdoor Sports, Competitive Sports and Sports Events & Sports Business Travel.
In addition, FITUR Sports 2024 will maintain its momentum throughout the weekend by opening its monographic section on sports tourism to visitors. This section will highlight the padel tennis trend and how this sport is becoming an asset and ally of the tourism industry by setting up a stunning padel tennis court, which will host exhibition matches and clinics with renowned players and coaches, as well as sports content for the final general public.
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