Some of the trends apparent on the show floor include a lean toward incentives, particularly those that pull back the curtain on a destination to reveal a fuller cultural, artistic or other story.
Business and human connections continued to energize IMEX America as thousands of planners and suppliers powered through a day of business meetings across the show floor, in coffee lines and cafes.
“Day one I negotiated a contract and day two we finalized it. It was for an association group. I’ve just had an appointment with a Fortune 500 financial institution, so I’m thrilled!,” said Jessica Cox, Embassy Suites, Nashville Downtown.
Some of the business success stories have been underpinned by established relationships, many of which were forged at previous IMEX shows. Dawn Candrea, Hilton Sedona Resort at Bell Rock, explained: “I had a meeting with a client I met for the first time at IMEX America last year and this led to her signing a contract and booking a program. She returned to see me at the show and to rebook. The encounters and relationships made here are what I consider great success stories for us.”
Secret sauce
Relationship building is the ‘secret sauce’ across many areas of the industry including the association sector as KiKi L’Italien, CEO and Founder of Amplified Growth, explained: “We have so many tools to help us, but the human connection – how we work together – is crucial.” Kiki was part of an Association Leaders Power Hour panel discussion on the show’s Inspiration Hub, sponsored by WebEx. The theme – how to build trust, membership retention, building a strong community and brand.
She shared some favorite communication hacks: “Communicate with consistency, clarity and transparency. There’s always a way we can improve on the way we communicate.” Meg Fasy, Founder & CEO of FazeFWD, also part of the panel, added: “Don’t be afraid to own your mistakes – this can reinforce relationships in the long run, it’s about having integrity.”
Incentives on the rise
“We received many inquiries for incentives – it feels like companies want to reward employees after the pandemic and thank them for their support. This puts Europe in a good place – it’s a special place to go because many people haven’t been there for so long” Simon Kromer, Vienna Convention Bureau.
Silvana Gomes, Corporate & Incentive Coordinator at Embratur (Brazilian Promotional Board), agreed: “We’ve seen a high demand for incentives, especially educational sessions related to social impact and lived experiences. Planners are looking for ways that their groups can get a better sense of the way of life in a destination.”
Destinations also shared how they work with planners to create a positive impact in their location and foster a ‘shared sustainability sensibility’ in a series of short case studies on the Inspiration Hub. Innovations and Impacts: Destination Case Studies attracted attention on the IMEX|EIC People and Planet Theater by offering practical advice and first-hand insights.
IMEX America concludes today, Thursday October 19 at Mandalay Bay, Las Vegas.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
