Collaboration enables travel agencies to compare and sell combined trips through Sabre.
LONDON – Sabre Corporation, a leading software and technology company powering the global travel industry, and Trainline Partner Solutions (TPS), Trainline’s B2B arm and a leading distributor of global rail content, announced an agreement to introduce new multi-national rail content to Sabre’s travel marketplace. The partnership underlines the importance of the high-growth rail segment for Sabre as travelers look for more sustainable, flexible travel options.
Italian train operators Trenitalia and Italo as well as SBB Switzerland and Germany’s Deutsche Bahn will be the first rail content providers to be made available to Sabre-connected travel agents through this collaboration. Focused on international distribution, the content will be available exclusively outside the providers’ home markets.
Industry studies indicate that rail travel is on a growth trajectory coming out of the COVID-19 pandemic. A study by Trainline Partner Solutions earlier this year revealed that two-thirds (67%) of
businesses were concerned about the carbon footprint of their businesses travel in 2022, and more than seven out of ten (73%) wanted to take more trips by lower-carbon travel modes such as rail.
These findings are supported by other data: In a 2022 survey of British business travelers commissioned by high-speed train company HS1, two-thirds of respondents stated they would prefer to travel by train over plane.
“We are very excited to collaborate with Sabre and to bring our industry-leading content to travel agents across the world,” said Charlie Baikie, Head of Commercial, Trainline Partner Solutions. “Demand for train journeys is on the rise and we believe this trend will only accelerate in the coming years. Enabling travel agents to offer their customers more rail content simply and seamlessly will be highly beneficial in improving customer satisfaction, driving revenue and encouraging more sustainable travel choices.”
Sabre Rail enables agencies to easily search, book and service train tickets through an intuitive graphical user interface with unified workflows. Travel agents can also build multi-modal transport
itineraries with air-rail content. The agreement between Sabre and TPS significantly expands the content available through Sabre Rail and further increases the value travel agents can deliver to
their customers.
“We are thrilled to partner with a proven innovator like Trainline Partner Solutions to further extend our footprint in the high-growth rail segment,” said Chinmai Sharma, Global Head – Lodging, Ground & Sea, Sabre Travel Solutions. “There are numerous reasons for travelers to choose train journeys, from productivity and comfort considerations to environmental concerns to cost efficiency. Through this collaboration, we are enabling our travel agents to effectively respond to evolving consumer expectations and deliver even better service and enhanced content to their customers. Considering the efficiency, connectivity, comfort, and speed, trains are an attractive option for all travelers.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
