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Trenitalia acquires Italia Loyalty Spa

Trenitalia

MilleMiglia, now called MyMiglia has approximately 6.2 million members.

Trenitalia is the new owner of Italia Loyalty Spa, the Alitalia company under extraordinary administration, which owns MilleMiglia, now called MyMiglia, the loyalty program to which more than 6.2 million passengers were enrolled. 

A port that is also a real asset of customers and contacts that passes to the railway carrier with an operation carried out by the Extraordinary Commissioners called to identify the possible buyers of what was considered one of the few profitable items of the national airline.  

The new name of MilleMiglia, or MyMiglia, had become necessary following the sale for 90 million euros of Alitalia’s brands and licenses to Italia Trasporto Aereo Spa, owned by the Ministry of Economy.

Freelance journalist - TravelDailyNews International - Italy Correspondent | + Posts

Mario Masciullo is a freelance journalist. Fairly well experienced on the European, Mediterranean, Middle East, Asia, Pacific markets both in their tourism and political tourist development, given the regular travel and updating on said territories. Plus the journalistic activity regarding the mentioned destinations. Objectives are to keep updated and put his know-how at the service of whoever needs it.

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