Hotel Operator Expands Corporate Leadership Team to Accommodate Growth
ATLANTA – Officials of Aperture Hotels, a leading hospitality management provider specializing in premium lifestyle, compact full-service, select-service and extended stay hotels, today announced the company added 12 hotels to its portfolio over the past 12 months. Located from Florida to California, the 12 new properties are comprised of Hilton-, Marriott– and IHG-branded hotels, as well as some independent flags.
“We have enjoyed strong, steady growth over the past 12 months and plan to continue this trajectory moving forward,” said Charles Oswald, president and CEO, Aperture Hotels. “Our pipeline remains robust, and we are on track to announce another new deal in the next few days.”
The new hotels include the Hotel Spero – San Francisco and Clair Tappaan Lodge – Lake Tahoe Area, in addition to a Voco soft-brand conversion, four Hampton Inns, two Holiday Inn Express hotels, a Fairfield Inn, a Tru and other independents.
“The hotels greatly expand our geographic reach, with a half dozen in Tennessee, two in Texas, two in California and one each in Florida and Wisconsin,” Oswald added. “This creates greater economies of scale for our owners, as well as the ability to share relevant best market practices for our regional and general managers, all ultimately providing better financial results and stronger guest satisfaction scores.”
“We continue to target leisure-oriented, lifestyle and historic hotels in the upper upscale segment,” Oswald continued.
Last year was a banner year for portfolio growth, market share gains (+3% RGI), profit margins (+5%), guest experience gains (+36% in brand top quartile ranking) and improvement to employee engagement and retention (+18%).
To accommodate its growth and drive operational execution, Aperture added multiple corporate executives over the past year.
“We have been extremely fortunate to compile a phenomenal team of experts with more than 600 hotels worth of combined hospitality operations experience,” Oswald noted. “Our latest moves greatly expand our commercial strategy, accounting and property-level operational capabilities. Sarah, Alyssa, Taylor, Andrew and Christina are at the top of their individual fields, and we look forward to their direction as we continue our nationwide growth plans.”
- Sarah Garcia, Senior Vice President of Commercial Strategy: With 25 years of hospitality revenue expertise, Garcia most recently was chief sales officer with Terrapin Hospitality, which was sold to Aimbridge Hotels in December 2022. Prior to that, she worked with such prestigious companies as Interstate Hotels & Resorts (corporate vice president sales), Shamin Hospitality (vice president (sales) and Noble Investment Group (regional director of sales). Sarah holds a BS degree in Business from Argosy University as well as CHBA certification from HSMAI.
- Alyssa Quezada, Vice President of Commercial Strategy: An 11-year hospitality veteran, Quezada began her career with K Partners Hospitality, working as a front desk agent at the Courtyard by Marriott SeaWorld San Antonio. She held multiple roles within the company through multiple ownership changes, including catering sales manager, dual group sales, director of sales and regional vice president of sales.
- Taylor Hall, Vice President of Operations: An award-winning operator, prior to joining Aperture, Hall was general manager of the SpringHill Suites by Marriott Navarre Beach resort owned by Mission Hill Hospitality. Throughout her career, she has held a series of increasingly important, property-level management roles, including director of food and beverage at various full-service Marriott properties. Hall holds a Bachelor of Arts degree in communications from SUNY Geneseo and is a certified sommelier.
- Andrew Reichert, Senior Vice President of Hotel Accounting: An industry accounting expert of more than 20 years, Reichert has worked at Starwood– and Omni-branded resorts with both spa and country club membership components. Most recently, he served as corporate director, finance with Atrium Hospitality where he co-built the management company’s accounting team after the company relocated its operations headquarters cross-country. During his career, Reichert worked in each accounting discipline at the property level, including IT support and systems administration.
- Christina Hollis, Regional Director of Operations: With nearly 15 years of hotel property level experience, Hollis has been with Aperture since 2022 as general manager of the Hampton Inn & Suites Murfreesboro in Tenn. She has held similar positions with Crestline Hotels & Resorts and H&W Management. Hollis earned her MBA in general business administration and management and her BA in general communications from the University of Pikeville.
“We also take great pride in the fact that we have built a female-majority team across the entire company, and not just at the ground level, but also at the leadership level. That means our VPs, directors and above exceeds 50% women, as well as our corporate back-office support team, general managers and our entire employee base,” Oswald stated. “Who else can say that? Numerous studies have proven that more diverse leadership results in stronger financial results and an overall stronger, more inclusive work environment. Our team is further proof, and we look forward to reaping the rewards going forward.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
