…
AboutAnywhere.com is bucking the trend of typical online hotel booking websites as the world’s only free online, direct marketer of hotel rooms, providing hotel partners a sophisticated online marketing platform to communicate with and capture comparison shoppers directly. The new web site, which currently offers more than 16,000 properties worldwide, provides hotel partners the following benefits:
- Free online marketing promotion including property description, photos, virtual tours and links directly to the hotel website.
- Direct communication with consumers via the hotel’s Twitter account
- No commission, no marketing fees to get valuable hotel online marketing exposure
- Inclusion on travel research sites such as Trip Advisor for hotels that participate in AboutAnywhere.com’s optional Top 20 program.
For consumers, AboutAnywhere.com provides a state-of-the-art travel portal to streamline the travel research, planning and booking process and communicate directly with the hotel. Online travel shoppers have the benefit of quick-click global searches for hotel and travel deals by name, country or major city. For example, a search for Miami Hotels offers consumers a list of all the hotels including special offers in the destination. Consumers can quickly browse the listing, make a selection, and seamlessly connect directly with the hotel to check availability.
“With our website, the hotel industry can compete more effectively, without struggling to pay 25% or more in commissions to online booking companies,” says Ashwin Kamlani, CEO of AboutAnywhere.com. “Our marketplace helps hotel partners by allowing them to sell rooms directly to consumers, who in turn enjoy an informative website to easily compare and book hotels without fees.”
AboutAnywhere.com understands hotels’ frustrations with obtaining prominent online awareness or forking over large fees to popular booking sites, resulting in a loss in value. The new websites’ free listings provide online promotional opportunities, a great benefit to smaller hotels with more conservative marketing budgets.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
