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BHMA appoints industry expert

Jens O. Reichert, Chief Development Officer, BHMA Hotels and Resorts.

New Chief Development Officer has proven track record in the hospitality industry having held senior management positions across Asia Pacific, UAE, Africa and Europe.

BANGKOK – BHMA Hotels and Resorts, an international hotel management company wholly owned by the ASX listed Flight Centre Travel Group (FCTG), announced the arrival of Jens Reichert as the company’s first Chief Development Officer. An industry veteran with more than 30 years service, Jens brings the necessary managerial skills to drive the substantial growth BHMA is currently enjoying.

As the company’s Chief Development Officer, Jens will be tasked with setting up a focused business development team with the ultimate goal of growing the company’s portfolio according to BHMA’s global expansion plans. BHMA’s trinity of brands – X2, X2 Vibe and Away Resorts – have become household names across the Asia-Pacific region thanks to scalable and sustained growth in tourism markets from Thailand to Australia, but the company continues to seek out new markets.

“We are pleased to welcome Jens to the BHMA family and I am sure his expertise will help maintain our momentum across the markets where we currently operate and in new markets internationally. An experienced deal closer, Jens brings a wealth of experience having worked in the luxury hospitality where he established an international network with design houses, developers and consultants. As we continue to bring new properties online, Jens and his team will ensure that our property channel continues to grow,” said Peter Lucas, CEO, BHMA Hotels and Resorts.

Having spent the last decade focusing on hotel development domestic and internationally Jens is fully up to speed on the fast-paced hospitality industry. Over the past few years, Jens has been instrumental in signing more than 50 hotel contracts and possesses extensive knowledge of contract negotiations in various jurisdictions. A solution-orientated executive, Jens track record at the forefront of business will be of great importance to BHMA’s global expansion goals.

“I am thrilled to be joining BHMA Hotels and Resorts and I look forward to working in a dynamic environment where my skills can contribute to the company’s expansion plans. I have kept an eye on the developments of BHMA’s distinct and aspirational brands X2, X2 Vibe and Away Resorts. I’m passionate about giving my utmost for the success and enjoyment of our guests, hotel owners and partners,” said Jens Reichert, Chief Development Officer, BHMA Hotels and Resorts.

Jens will commence work on 11th March 2019 with a multi-cultural business development team.

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