The Choice Hotels Official Hotel of Summer Road Trip Guide integrates Yelp's trusted local reviews into a custom-content and sweepstakes platform.
ROCKVILLE, MD. – Choice Hotels International, Inc. (CHH) and Yelp announced an innovative relationship to help leisure travelers plan fun and affordable summer road trips across America.
The lodging franchisor and local business directory and review mega-site have teamed up to create the “Official Hotel of Summer Road Trip Guide,” launching May 8, 2013, and running through the end of the summer. Targeting people who travel by car versus by air, the program aims to boost consumer awareness of both companies by exposing Yelp’s enormous user base to Choice’s domestic portfolio.
The Choice Hotels Official Hotel of Summer Road Trip Guide integrates Yelp’s trusted local reviews into a custom-content and sweepstakes platform. The handy guide is designed to help leisure travelers plan unique road trips this summer, highlighting nearby Choice Hotels brand properties along the way. Choice Hotels will have exclusive brand integration in the guide.
Choice Hotels has more than 5,000 hotels throughout the United States and boasts the Choice Privileges guest loyalty program – with more than 17 million members worldwide. Yelp has 100 million unique users monthly and 38 million local reviews.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
