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Crowne Plaza Hotels & Resorts unveils next generation guest room for the modern business traveler

Cutting edge, intuitive design to help travelers meet the challenges of 24/7, 'always on' business travel.

ATLANTA – Crowne Plaza Hotels & Resorts, part of IHG (InterContinental Hotels Group), unveils its next generation guest room – an innovative design developed with industry-leading influencers and experts to meet the changing needs of today’s modern business traveler.

Guest room designs, particularly the placement of the bed, have remained virtually unchanged for the last 60 years, since standardized guest room dimensions were introduced by Kemmons Wilson, founder of the Holiday Inn Brand.  The new Crowne Plaza Hotels & Resorts guest room introduces a uniquely angled bed design, reducing noise levels and supporting a great night’s sleep.

Given the 24/7, ‘always on,’ hectic pace of today’s business travel, modern business travelers are looking for a peaceful environment where they can be productive, without necessarily feeling like they are working. As more Millennials enter the workforce, they also expect their ‘office’ to be wherever they want to be – as long as there is connectivity. And, all modern business travelers want to be able to recharge and revitalize – setting themselves up for success.

Working for the past two years with leading designers from outside the sector, Future Agenda and Pearson Lloyd, specializing in areas such as the future of workspace,
Crowne Plaza Hotels & Resorts has developed an intuitive, cutting-edge design that radically challenges the traditional norms of business space in hotels, creating a modern environment to meets the needs of business travelers in the 21st century.

Keith Barr, Chief Commercial Officer, IHG said: “At IHG we have a deep understanding of our guests and meet their differing needs through our family of brands. At the heart of Crowne Plaza Hotels & Resorts brand is a commitment to helping the modern business traveler meet the challenges and hectic pace of today’s 24/7, ‘always on’ environment. Our innovative, intuitive guest room design creates a fantastic new space that will encourage them to be productive but also to rest and crucially get a great night’s sleep. The response from guests has been outstanding. They tell us they can rest more easily and can focus more on what they need to do to be successful. We want to help all our guests to have a successful life – not just a successful stay.”

Like the ‘working triangle’ of a chef’s kitchen, the new Crowne Plaza brand’s room allows guests to move freely between three key areas – a cocooned bed, a flexible ‘nook’ and a streamlined workspace. The room’s new layout also ensures that there is space to pace – and think. The key benefits are:

  • Rest – the uniquely angled bed has a padded, curved headboard, which along with insulated wall panels on each side of the room, dramatically reduces noise levels and helps with better sleep. In comparison to a typical hotel room, consumer testing revealed a 30% improvement in noise reduction.
  • Connectivity – the innovative ‘nook’ area offers a multi-purpose and comfortable space to hold informal meetings, doubling as an area to socialize and relax away from the traditional workspace.
  • Space – the dedicated, multi-purpose workspace offers a clutter-free surface with accessible outlets and adjustable lighting – creating a productive environment for work as well as catering for vanity needs with a hair dryer in the drawer and mirror above the desk.

Testing of the new room’s benefits has revealed that compared to a standard hotel room design, more modern business travelers feel that the new guest room design helps them to get a better night’s sleep, work productively and efficiently, and makes them feel successful.

The new guest room will launch in the Americas region in 2015 at the Crowne Plaza Atlanta Midtown and with early adopters. As one of the world’s fastest growing upscale brands, there is also a clear opportunity for a global rollout in the near future.

Crowne Plaza Hotels & Resorts is part of IHG’s family of nine brands and is one of the fastest growing hotel brands in the world at 400 hotels in more than 65 countries worldwide. IHG is one of the world’s leading hotel companies with over 4,700 hotels in 100 countries. The scale and diversity of the IHG family of brands means that its hotels can meet guests’ needs whatever the occasion – from an award-winning InterContinental resort to a city center Crowne Plaza hotel.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.