Marketing department reimagined and strategically deployed to create value; DH Creative specializes in comprehensive brand development services and creative direction.
ATLANTA – Davidson Hospitality Group announces the launch of DH Creative, an in-house creative agency that specializes in comprehensive brand development services and creative direction for its hotels, resorts, restaurants, bars, spas and membership clubs. From concepting brands to managing large-scale photo and video shoots; to aligning with partners to oversee development of exceptional websites, DH Creative leverages talent to bring brands to life in an impactful and meaningful way.
A one-stop-shop, DH Creative provides the same high touch services as an outside agency at a fraction of the cost. Since Davidson team members are at the helm of all projects, individuals are subsequently able to stay tethered to brands long term and ensure proper fortification and execution far after the actual brand development work is complete. A sampling of services includes:
- Brand Development: Discovery and immersion; strategy and positioning; naming; brand Identity; brand behaviors & pull-throughs; collateral suite; brand book and style guide.
- Project Management: Comprehensive oversight and collaboration with key stakeholders from inception to completion.
- Photography & Videography: Identifying photographer and videographer that aligns with unique needs and brand identify; complete management of shoots including pre- and post-production.
- Website development: Collaboration from contract to launch to ensure production of an on-brand website that effectively converts browsers into guests.
“Through our years of experience and overseeing the development of more than 100 brands, we identified an opportunity to provide a service to owners seeking professional, yet economically priced, brand development support,” said Davidson Hospitality Group Chief Operating Officer Pete Sams. “We are proud to offer all of the same services that an outside agency does, including brand research, brand development and the development of operational touchpoints to help our hotels personify the brand. Ultimately, we’ve crystalized these services with the objective of delivering upon our promise of creating value for our ownership partners.”
Working interdepartmentally to foster success, DH Creative is a cohesive in-house effort that prioritizes collaboration to achieve a unified brand vision. For projects that encompass ground-up new builds or re-concepts/designs, the DH Creative team works closely with the Design & Construction team and Davidson Restaurant Group, leveraging respective expertise and insights to ensure a seamless and cohesive brand experience.
Additionally, Davidson has perfected its overall management approach through deployment of highly specialized teams designated by operational verticals. Based on their deep-rooted knowledge and expertise within respective portfolios, leaders share a commitment and devotion to operationalize creative visions forged by the DH creative team.
Continuously evolving to adapt to owners’ needs, the Davidson corporate marketing team has successfully grown its ancillary program SocialLite, a boutique in-house social media agency featuring full-service expertise without the substantial cost of a standard third-party agency. Strategic creators are focused on increasing content quality and enhancing social channels while driving optimal performance
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
