In her new role, she will oversee marketing, direct sales, catering, revenue management and e-distribution for the company and its hotel portfolio.
BETHESDA, MD. – Thomas Penny, III, President of Donohoe Hospitality Services, a division of Donohoe, announced that Leticia Proctor has been promoted to executive vice president – sales, marketing & revenue management. In her new role, she will oversee marketing, direct sales, catering, revenue management and e-distribution for the company and its hotel portfolio.
“Leticia has been instrumental in our growth since she joined us in 2019, assisting with Donohoe’s messaging and outreach efforts with phenomenal success,” Penny said. “She truly is an inspiration to our team, constantly pushing our members to do and be their best. Her ability to communicate the Donohoe mission to the industry has helped us achieve the position we have today.”
A 25-year hospitality veteran, Proctor has held multiple, increasingly important roles at some of the industry’s leading organizations. Most recently, she was senior vice president – sales, revenue management and digital strategies with PM Hotel Group, where she oversaw the communications and revenue management needs of the company’s portfolio of Hilton, Starwood, Marriott, IHG, Choice and independent hotel brands. Previously, she held similar positions with Hersha Hospitality Management, Kimpton Hotels & Restaurants, Crestline Hotels & Resorts and Remington Hotels. Proctor has been awarded numerous industry accolades, including HSMAI’s Top 25 Most Extraordinary Minds; the Washington Business Journal’s Top 25 Minority Business Leader Award; and Georgetown University’s The Hoya Professional 30. She received her Bachelor of Science Degree in Legal Studies with a minor in Business Law and Public Policy from the University of Maryland and her Master of Professional Studies Degree in Hospitality Management at Georgetown University.
“While I’ve been extremely fortunate to have been surrounded by outstanding peers my entire career, the Donohoe team truly is extraordinary. They have provided me a place to grow and spread my creative wings,” Proctor said. “I am humbled and thankful for this promotion and look forward to continuing both Donohoe’s growth and my own.”
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