Client wins, expanded markets and outstanding campaign results among 2015 company highlights.
SWITZERLAND – Epteca announced 321% year-over-year growth, closing out 2015 with record-breaking momentum. This further validates the company’s leading ‘smart-selling’ marketplace platform, which enables travel brands and advertisers to increase revenue by delivering relevant, purchasable ancillaries to enhance the customers’ journey.
With a landmark year of company successes and accelerated adoption of its unique solution, Epteca has recently expanded into several new markets including Norway, Switzerland, and Austria. Over the course of 2015, Epteca has added 16 new clients to its growing portfolio of leading travel companies and brands. Epteca’s campaign click-through rates (CTR) are also on the rise; the average is now up to an impressive 29.9% in the core segments. This is over ten times the industry average of 2.5%.
One of the company’s top performing partners since 2013 is Solresor, Sweden’s fourth-largest travel agency, owned by Primera Travel Group Scandinavia. “By leveraging Epteca’s fully managed marketplace platform, we have been able to monetize new opportunities from ancillary offerings, while simultaneously improving customer experience,” said Mikael Andersson, Director of Marketing, for Solresor. “It’s uncomplicated, and the results are exceeding our expectations.”
Epteca is leaps ahead of current digital advertising and marketing practices with its ability to match the context and intent to predict customer’s needs based on more than 34 parameters. Other marketing platforms are only able to offer 2 to 10 segmentation points. Epteca’s campaigns put the consumer’s needs front and center, to anticipate their preferences, as well as engage with them on their terms.
Flygpoolen, part of UVET Group, is the leading Online Travel Agent (OTA) in the Nordic region, offering a broad range of airline tickets, hotel accommodations, and travel related services partners with Epteca since a few years. “Epteca has enabled us to provide a connected customer journey and outstanding omnichannel ancillary’s experience, without any extra effort or investment on our part,” adds Patric Wagenknecht, CEO, Flygpoolen. “We look forward to continuing to work with Epteca.”
With contextual marketing expected to rise in 2016, it is becoming imperative that marketers build 1:1 relationships with consumers and Epteca is leading the movement. The company even guarantees that travel providers using their platform will leverage benefits from 3rd party ancillaries.
“Our triple-digit growth this past year, and our entrance into new markets has positioned Epteca extremely well for 2016,” said Bojan Jokic, co-founder and CEO of Epteca. “We will continue to focus on innovation to help our clients connect more effectively with consumers, driving revenue and reducing marketing waste.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
