Generator Washington, 4Bed Dorm.
Following the brand’s recent acquisition of Freehand Hotels, Generator Washington D.C. will mark the fifth city in the United States for the expanding Millennial-friendly portfolio.
WASHINGTON, D.C. – Generator, the trailblazer of design-driven affordable luxury that has taken the U.S. by storm since opening its first stateside property in Miami, is expanding its North American presence next year with Generator Washington D.C. The multiphase opening will be led with the debut of the property’s guestrooms in January 2020, followed by the completion of its buzzing social spaces and food & beverage venues in spring 2020.
Situated in the heart of the city between Adams Morgan and Dupont Circle, Generator Washington D.C. boasts the brand’s signature elements: ultra-comfortable private rooms and brilliantly designed shared accommodations, curated food & beverage outlets, millennial-friendly social spaces and interactive programming, all at affordable price points. The brand’s newest property is additionally designed with Washington D.C. business travelers in mind, incorporating more private rooms than any of their existing properties — 376 beds in 148 rooms — and innovative, flexible meeting spaces. The property will offer an outdoor pool on the second floor, an amenity unique to Generator’s U.S. properties as well as a fitness center, a first for the brand.
Generator Washington D.C. continues the brand’s tradition of establishing itself in the most sought-after stretch of its respective city. The property will be settled between the vibrant neighborhoods of Dupont Circle, the popular residential area known for its cultural institutions, eclectic dining and unique shops, and Adams Morgan, the culturally diverse neighborhood that offers both a buzzing nightlife scene and historic row houses. The central location will allow guests to hit the ground running in one of the world’s most electric cities in the heart of U.S. global politics, business, finance and education.
Since its inception in Europe in 2011, Generator has grown into an award-winning brand, earning popularity with its blend of high design, budget-friendly accommodations, and magnetic social environments in major European hubs such as Amsterdam, Madrid, Paris, Rome, and Berlin. In October 2019, London-based firm Queensgate Investments, which owns Generator, announced the $400 million acquisition of Freehand Hotels and their respective food & beverage outlets, expanding Generator’s portfolio to 18 properties worldwide and deepening its U.S. footprint. With the addition of Generator Washington D.C., the brand will now have a presence across five key cities throughout the U.S.
“As Generator continues to expand its presence in the United States, we feel that there is no better place to plant our flag than in the nation’s capital,” said Generator CEO Alastair Thomann. “We see the property as an opportunity to showcase a variety of new amenities and programming that will cater to the eclectic mix of Washington D.C. travellers.”
Studio 11 Design’s work spans the hospitality and leisure markets for prominent brands including Thompson Hotels, Starwood, Kimpton, and Curio along with Gold Key Award-winning projects like Hutton Hotel, Hotel Ketchum, and Canvas Hotel Dallas. In designing Generator Washington D.C., the firm and their styling, curation and art vertical, Lou Verne, married Washington D.C. sensibility with Generator edge throughout the property’s dynamic social spaces, food & beverage venues, and guestrooms.
Studio 11 Design’s styling, curation and art vertical, Lou Verne, lent their expertise to the project, sourcing innovative artistic additions that pay homage to the neighborhood’s DNA, while additionally incorporating an attitude that is distinctly Generator. Lou Verne created 747 pieces of guestroom art that evoke a spirited twist on politicians of bygone eras. Lou Verne embellished iconic political portraits from the 18th, 19th and 20th century with an emphasis on gentlemen with intriguing backstories. Mimicking the original painting styles, Lou Verne created entirely new works, each one sharing a different spin on a classic narrative. One work of note includes the ubiquitous image of Thomas Jefferson superimposed with a painting of a mistress’s manicured red nails holding a cigarette. The Signature Suite features artwork with a similar feel and a specific focus on Abraham Lincoln. With the intent of sparking curiosity, paying a bit of homage to the destination, and upending the conversation around historic figures as staid, Lou Verne created in-room artwork arguably as intriguing as the famous figures depicted
Generator Washington D.C. is currently accepting reservations for January 2020, while the property’s social spaces, including the lively lobby, pool deck and food & beverage venues will be complete in spring 2020. Starting rates will begin at $35 for beds in shared accommodations and $129 for King rooms with ensuite bathrooms. Generator Washington D.C. is located at 1900 Connecticut Avenue NW, Washington.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
