GHS will now represent the entire collection of Posadas hotels, using the team's unrivalled industry experience to drive incremental revenue, business opportunities and brand loyalty, whilst increasing the company's global footprint.
LONDON – International hotel representation company, Global Hospitality Services (GHS), is delighted to announce an exciting new partnership with leading hotel company, Grupo Posadas. GHS, who currently boasts a diverse portfolio of independent hotels in more than 30 countries around the world, will now represent the entire collection of Posadas hotels, using the team’s unrivalled industry experience to drive incremental revenue, business opportunities and brand loyalty, whilst increasing the company’s global footprint. GHS currently represents more than 150 properties in Latin and South America, and in working with Posadas, becomes one of the biggest players in international sales representation in this region.
Linda Bekoe, VP Sales and Marketing for GHS comments: “GHS is very excited about the partnership with Grupo Posadas and it is a great privilege for us to be working closely with a group which is recognised as one of the leaders in the hospitality industry. It is an honour for the entire GHS team to be an extension of Grupo Posadas’ local sales teams internationally, and through our collective talent and experience, extend the presence of the nine brands; opening doors for new opportunities and increasing the group’s global footprint. Grupo Posadas and GHS share the same values – passion and vision for the hospitality industry, talent recognition and the drive for innovation and success – a formula for a winning partnership!“
As part of the GHS family, Posadas will take advantage of exclusive hotel partner benefits, including extensive marketing collateral, representation at major industry events, and influential relationships with key contacts. GHS’ dedicated team of industry experts will also use an international sales presence in all major markets around the world to enhance Posadas’ global reach, whilst simultaneously targeting and supporting new markets to form partnerships between the group and other hotels in the GHS portfolio.
Accountable and transparent, GHS’ style of representation is based on each hotel’s individual needs and requirements, with an aim to strengthen a hotel’s own brand name. In this way, and by recognising the importance of every hotel partner’s unique identity, GHS will support Posadas’ strategic direction for each of its nine brands; Live Aqua, Grand Fiesta Americana, Fiesta Americana, Fiesta Inn, Fiesta Inn Loft, Gamma, One, Lat 20 and The Explorean. Harnessing a passion and a vision to be recognised as global leaders in the hospitality industry, the Posadas philosophy is built around professionalism, community and teamwork; with an emphasis on putting people first to ensure the group maintains the high quality of service which guests have come to expect from the brand. Rafael Lizarraga, VP Corporate Sales for Posadas comments: “We are delighted to welcome GHS into the Posadas family as an extension of our sales and marketing team, in order to dramatically increase awareness across all of our brands. We look forward to a long-term partnership and benefiting from this exciting new global platform.” As the leading brand and top company to work for in Mexico, Posadas boasts some of the finest hotels in the region for both corporate and leisure travellers alike, from beachside havens in the Caribbean to cosmopolitan city breaks in Mexico or adventurous retreats in the Mayan jungle. With a history spanning four decades, Posadas currently operates more than 22,000 rooms – now all part of GHS’ extensive portfolio – and continues to go from strength to strength; adding approximately one new hotel each month to its portfolio and on track to open 100 additional hotels within the next five years, including plans to expand into North America with the Live Aqua brand.
GHS looks forward to a long and successful relationship with Grupo Posadas, and is excited to further develop the brand in Latin America and beyond.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
