Germany is a priority destination for the company’s internationalisation efforts, managing six hotels in Berlin, Munich and Regensburg through the Eurostars Hotel Company.
BARCELONA – Spanish tourism company Grupo Hotusa is at ITB in Berlin, in order to demonstrate how important Germany is in its internationalisation plans. The company, which will also participate in the 19th edition of the Hotel Investment Forum, is holding a cocktail party featuring Spanish products at Eurostars Berlin Luxury Class Hotel and has invited more than 300 representatives of German society, business and tourism. This is the third year in a row that Grupo Hotusa has organised this event to encourage networking among guests and promote the Spain brand.
President of Grupo Hotusa Amancio Lopez Seijas says “Germany has been, is and will be an extremely important country for the company’s international growth, both in terms of distribution and marketing services for hotels through our central booking services and incorporating new hotels into the Eurostars Hotel Company, our hotel management division.”
Last year, Grupo Hotusa posted revenue of 955 million euros, up 21% from the 785 million euros in 2014. Amancio Lopez Seijas said 2015 was “our best year yet, with excellent results thanks to consolidation of know-how, diversification of business lines and internationalisation, even during a recession.”
The company currently manages six establishments in Germany, in destinations including Berlin, Munich and Regensburg, through its Eurostars Hotels and Exe Hotels chains. Lopez says “We believe we will boost our presence in other cities over the coming year either by purchasing, leasing or managing hotels, or through other mixed formulas.” In this regard, the company has launched a franchise scheme called In Good Company, which will allow hotel owners to benefit from belonging to a consolidated chain, like Exe Hotels, without giving up direct management of their establishments.
Among other advantages, the hotels that join this scheme will have access to the Exe Hotels central booking system, be included on the chain’s website and other promotion and marketing materials (brochures, trade fairs, etc.), participate in exclusive training programmes and get access to the most advanced techniques, tools and guidance regarding revenue management.
Likewise, Hotusa Hotels, the chain of independent hotels that gave rise to the company, also plans to expand its presence in Germany, attracting new hotels for its various brands. Right now, the largest hotel consortium in the world, with more than 2,700 members, has 30 German associates in its network.
Photo caption: Eurostars Berlin Luxury Class Hotel.
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