In 2016, the new 600 room property, Hard Rock Hotel Los Cabos, situated in Cabo San Lucas, Mexico, will be added to the portfolio.
SCOTTSDALE, ARIZ. – Hard Rock Hotel All-Inclusive Collection, internationally recognized as one of the world’s coolest luxury hotel chains, is planning an expansion in Scandinavia with a new partnership by Discover the World. Discover was chosen to increase the number of hotel guests at the four Hard Rock Hotel All Inclusive Collection in Punta Cana, Cancun, Vallarta and Riviera Maya. In 2016, the new 600 room property, Hard Rock Hotel Los Cabos, situated in Cabo San Lucas, Mexico, will be added to the portfolio.
Arturo Cruz Lopez, corporate director of sales, Hard Rock Hotel All-Inclusive Collection in Europe and Asia said, “We want to strengthen our position as the first choice for Scandinavian leisure travelers and golfers, focusing on the unique and authentic spirit we deliver. Just as rock ‘n’ roll spread through the world with a sound that blended cultures and drew fans from all walks of life, Hard Rock Hotels has covered the globe with hotels that promise so much more than a place to stay. We embrace the attitudes, cultures and charisma of each location, and bring an energy you can’t find anywhere else but Hard Rock Hotels.”
“Attracting more hotel guests from Scandinavia is a key target for us,” continued Lopez. “Scandinavians are amongst the most frequent leisure travelers worldwide, and we are confident this audience will embrace our locations in Mexico and the Dominican Republic, once they get acquainted with the unique values we are so dedicated to deliver.”
Internationally recognized as a world-class entertainment and lifestyle brand, Hard Rock Hotels & Casinos offer stylish and contemporary design, unparalleled service and the thread that unites them all – music. Hard Rock’s current Hotel and Casino portfolio is located in the world’s most desirable resort destinations, as well as urban gateway cities. The dynamic properties cater to the evolving and distinctive needs of today’s cosmopolitan, modern travelers, who seek a reprieve from traditional, predictable accommodations, whether for business or leisure travel, and who connect with the authentic and powerful Hard Rock vibe.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
