A life project that started in 1998 by the Soares family has evolved into a true example of sustainability, respect for nature and luxury, aiming to preserve the surrounding region, its culture, traditions and ecosystem.
BEJA, PORTUGAL – Herdade da Malhadinha Nova has been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising over 2,300 preferred suppliers in 100 countries. According to Rita Soares of Malhadinha Nova, inclusion in Virtuoso will present new sales and marketing opportunities to the network’s more than 21,000 luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of (U.S.) $28–$32 billion annually, making the network the most significant player in luxury travel.
“Virtuoso’s acceptance process is incredibly selective, so becoming a preferred partner is a true honor,” said Soares. “The reputation Virtuoso member agencies have for outstanding dedication to their clients is a perfect fit with our own bespoke approach to service. Now that we’re part of this renowned network, we look forward to offering Virtuoso advisors and their clients the special amenities, values and experiences that surpass their expectations.”
Malhadinha Nova joins Virtuoso’s collection of the finest luxury hotels, resorts, cruise lines, airlines, tour operators and other travel entities worldwide. These partners, which specialize in world-class client service and experiences, provide superior offerings, rare opportunities and exceptional value for Virtuoso clients. These prestigious providers are able to market to Virtuoso clients via network vehicles and to Virtuoso agencies through multiple communications channels and events, including Virtuoso Travel Week, luxury travel’s preeminent worldwide gathering. Herdade da Malhadinha Nova’s acceptance into Virtuoso gives it direct relationships with the world’s leading leisure travel agencies in North and Latin America, the Caribbean, Europe, Asia-Pacific, Africa and the Middle East.
Herdade da Malhadinha Nova, is located in Albernoa, Beja. The estate covers 610 hectares with five accommodations spread along the property, surrounded by the Alentejo landscape and vineyards spread across 80 hectares.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
