During Virtuoso Travel Week in Las Vegas, the city of Madrid is showcasing its tourist attractions to over 6,000 agents and representatives from luxury travel companies. The event, a crucial part of the annual promotional calendar, highlights Madrid’s appeal as a premier tourist destination.
The city of Madrid presents this week its tourist attractions in Las Vegas, within the framework of Virtuoso Travel Week. Between August 12 and 18, the City Council’s Delegated Tourism Area is once again participating in this international event to demonstrate Madrid’s great strength as a tourist destination and continue to position the capital as a benchmark for high-impact travelers.
This event, the most important of the North American travel agency network, brings together more than 6,000 agents and representatives of leading companies that provide luxury tourism services worldwide and is one of the key meetings in the annual promotion calendar of the city.
Over the next few days, Madrid will develop a full agenda of meetings, including four days of workshops with more than one hundred pre-established appointments, as well as participating in other training and professional development sessions and conferences. To increase its visibility at the meeting, the Delegated Area of Tourism will offer, during the inaugural session, a presentation of the destination to all the participants. A presentation led by the City Council, prepared with Madrid companies, members of Virtuoso and the regional government.
This event is a unique opportunity to show what’s new in Madrid to the most qualified and important audience in this segment, including some of the more than 1,000 new agents that have recently joined the consortium.
Exclusive experiences and services in Madrid
During its participation in Virtuoso Travel Week, the capital will highlight the assets that have driven the qualitative leap in its offer and that are placing it on a new level of global tourism demand, with the best experiences and exclusive services. The new hotel openings will be announced, among which are international luxury hotel chains that, until now, had no presence in Madrid and that have opted for the city; the latest urban projects and cultural and leisure attractions, such as the renovated Plaza de España, the Paisaje de la Luz or the Royal Collections Gallery; the excellent gastronomic heritage of Madrid; its high-end options for purchases, as well as the complementary offer of the region.
Actions to attract the high-level traveler
The Delegated Tourism Area has intensified the implementation of segmented promotional actions focused on attracting high-impact international travelers in accordance with its 2020-2023 Strategic Tourism Plan. Among them, its participation in this type of professional meetings with premium agents as a preferred partner of Virtuoso.
During this year, the capital has been present in a dozen events promoted by the network of travel agencies, in different markets and formats, such as Virtuoso Connects (New York and Washington, Sao Paulo and Monterrey), Virtuoso Forum Asia (Singapore) and Latin America and the Caribbean (Los Cabos), Virtuoso on tour (Mexico), Virtuoso at Sea (Miami), Virtuoso Training (online), its annual symposium (Canada) and Virtuoso Travel Week itself.
All this as a commitment to encourage the arrival of this visitor profile that makes a significant number of trips per year favoring seasonality and, in addition, has a large spending capacity.
The high cost of premium tourism
Premium category tourists spend up to four times more on hotels and gastronomy, three times more on transport and six times more on entertainment, and generate an average daily expenditure of 860 euros, compared to the almost 400 average for visitors in Madrid. According to the Círculo Fortuny’s European High Impact Tourism report, this segment represents 1% of the total number of tourists that the city receives and, nevertheless, the expenditure it makes represents no less than 18% of sales.
The collaboration between Virtuoso and Madrid dates back more than a decade. An alliance that has allowed the capital to become part of this exclusive group specializing in luxury travel that brings together thousands of representatives around the world, but especially in North America, the first issuer of foreign tourism to the capital.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.