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Hotelbeds launches ‘Holidays for Heroes’ campaign to thank frontline COVID-19 professionals

Campaign offers frontline COVID-19 workers discounts of up to 25% for participating hotels with the security of  fully refundable rates.

PALMA, SPAIN – Hotelbeds has announced the launch of a ‘Holidays for Heroes’ campaign in partnership with participating hotels.

The objective of the campaign is to give exclusive discounts of up to 25% to frontline ‘heroes’ for all bookings made via selected Hotelbeds channels and the company’s retail brand Bedsonline.

The booking period for the campaign will be from mid-May up until 31st October for arrivals up until the end of the year and all rates will be fully refundable.

Additionally, Hotelbeds will donate 5 euros to the International Committee of the Red Cross (ICRC) for every reservation. The funds will be used for ICRC programmes assisting vulnerable communities worldwide in the fight against COVID-19.

Holidays for Heroes is designed to acknowledge the efforts of all those frontline professionals who are working hard to combat COVID-19 and  workers such as health professionals, security forces and bodies, farmers, supermarket and pharmacy workers, delivery workers, cleaning staff, journalists and more will be eligible.

Hotelbeds is currently working hard to sign-up hotel properties to participate in the program and welcome heroes.  All hotels currently working with Hotelbeds are eligible to participate and simply need to offer exclusive discounts to the eligible ‘heroes’.

The exclusive rates offered by participating hotels will be distributed across Hotelbeds’ network of over 60,000 B2B travel buyers globally, such as travel agents, tour operators, airlines and points redemption schemes.

León Herce, Global Sales Director at Hotelbeds, said: "Despite the difficult situation many people around the world are experiencing, there are some very important unsung heroes that are giving their best by working for our safety and well-being: health professionals, police officers, supermarket employees and many more.

“At Hotelbeds we want to thank them in the way we know best: helping them with a holiday when the time is right! These negotiated exclusive rates on participating properties will do just that for them when this pandemic is eventually over, but giving them the certainty to book now knowing that the rates are refundable.

“Already we´ve heard from many hoteliers keen to offer discounts  to heroes and participate in this campaign, but any extra hoteliers out there keen to participate should contact their Hotelbeds contracting manager today.

“Likewise we cannot stop thinking about all those who have been most affected by this pandemic, and that is why, for every booking received, Hotelbeds will donate €5 to the International Committee of the Red Cross for programmes to assist those most vulnerable to COVID-19.”

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.