Hotelbeds reinforces its leading position in Dubai with strong results despite a 3% market-wide drop in roomnight reservations.
DUBAI – Hotelbeds, the world’s leading bedbank, has announced its success in driving roomnight growth into the Middle East. Despite Dubai as a whole registering a 3% decrease 1 in occupancy year on year; the bedbank has continued to outstrip the market by driving a 41% growth compared to the same period last year2.
The company announces its performance in the region one week ahead of the Arabian Travel Market (ATM), in Dubai where it will be exhibiting at stand no. TT1755 from the 25 to 28 April.
These impressive results have also been reflected across the entire United Arab Emirates (UAE) region, where the bedbank has achieved a 44% roomnight growth year on year2, significantly outperforming the industry once again.
This has been achieved through an unwavering focus on initiatives designed to enhance its leading position in the Middle East, and more specifically in Dubai. The winning strategy has been built around the need to deliver the best rates and leading availability backed by strong investment into tech and innovation.
One example of innovation that is driving growth has been the launch of APItude; Hotelbeds’ API connectivity suite. Apitude is the most advanced hotel distribution API on the market – It’s lighter, faster and easier to integrate than ever. APItude forms part of Hotelbeds’ larger strategy to simplify all touchpoints of its service delivery in order to drive tangible benefits across the entire travel value chain. Under the banner “we love simple”, Hotelbeds is aspiring to deliver a seamless experience that meets the demands of its varied customer base drawn from 120+ source markets.
Javier Arevalo, Product Director Hotelbeds commented: “Hotelbeds has managed to significantly increase its leading position in the UAE, where the bedbank has recorded a 44% year on year growth in roomnights into this strategically important region. We are confident that our solid business model and focused local teams that work closely with our partners together with our ongoing investment in technology, innovation and service delivery will ensure a strong pipeline of growth into this top region for many years to come”.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
