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HVMG augments portfolio with new 112-room Aloft Lawrenceville Sugarloaf

Conveniently situated near the Gas South Arena, Sugarloaf Mills Mall and Gwinnett Stripers Coolray Field, the hotel also provides quick highway access to I-85.

LAWRENCEVILLE, GA. – Hospitality Ventures Management Group (HVMG), an Atlanta-based, private hotel investment, ownership and management company, announced that it added the brand-new, 112-room Aloft Lawrenceville Sugarloaf to its third-party hotel management portfolio. Owned by the RADCO Companies, the recently developed five-story hotel just opened for business in early October.

“We continue to seek best-in-class partners like the RADCO Companies as we pursue growth both locally and nationally," said Robert Cole, president & chief executive officer, HVMG. “Our familiarity with both Metro Atlanta and the Marriott family of brands will allow us to ramp up the hotel more quickly. The property will further benefit from our 16 area hotels, creating an immediate opportunity to share best practices, local market knowledge and create economies of scale.” 

Conveniently situated near the Gas South Arena, Sugarloaf Mills Mall and Gwinnett Stripers Coolray Field, the hotel also provides quick highway access to I-85. Dining options include light bites and unique cocktails at WXYZ bar or snacks and sundries at Re:fuel by Aloft, a 24/7 pantry.  Additional amenities include complimentary high-speed Wi-Fi, indoor pool, fitness center and nearly 750 square feet of flexible meeting space. Guest rooms feature ultra-comfortable signature beds, walk-in showers and flat-screen TVs.

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