Growth in brand footprint across leisure destinations in the region as portfolio expands with Zoëtry brand entry into Greece.
CHICAGO – Hyatt Hotels Corporation announced plans for scaled growth in the leisure space in Europe, Africa and the Middle East (EAME) underscored by a record year of deal signings in 2023. Hyatt’s global record pipeline of more than 127,000 rooms as of year-end 2023 is supported by a regional pipeline of more than 70 properties spanning Hyatt’s distinct brand collections.
“The region continues to demonstrate high growth potential and belongs to the top global growth markets for Hyatt,” said Javier Águila, group president EAME, Hyatt. “More than half of our current pipeline has a clear focus on leisure, either through brand affiliation or destination. This proportion represents our strong commitment to expand our luxury leisure presence complementing our current portfolio in capital cities and sought-after business hubs.”
After opening Grand Hyatt Barcelona in early April, Hyatt is expecting Zoëtry Halkidiki Resort & Spa and Park Hyatt London River Thames to join the portfolio as the region’s most anticipated openings for 2024.
“Hyatt’s Inclusive Collection represents the largest luxury all-inclusive portfolio in the world and allows us to capture leisure growth opportunities in destinations new to Hyatt along the Mediterranean coast, the Black Sea and even in the Middle East,” added Águila. “We anticipate that the planned integration of London-based luxury hotel booking platform Mr & Mrs Smith will accelerate our asset-light expansion into the regional leisure space with their selection of luxury properties in countries where there are currently no Hyatt hotels.”
The company is poised to continue its growth momentum in capital and primary cities with additions like Andaz Doha, Park Hyatt Johannesburg or Thompson Rome and is thoughtfully expanding its focus to resort destinations desirable to regional and international audiences with projects like Dreams Madeira Resort Spa & Marina, Alua Soul Costa Adeje or Miraval The Red Sea leading the pipeline.
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