Partnership instantly offers IBC’s client hoteliers greater marketing and exposure.
PHOENIX, AZ – IBC Hospitality Technologies, producer of industry-leading software and services designed to help independent accommodations owners and operators more easily manage and market their properties, announced today a direct integration into Google Hotel Search. IBC’s hotelier clients will have instant access to accommodations seekers globally. In addition, the integration will provide hoteliers with direct bookings.
“This is an incomparable opportunity for our clients,” says Mike Dunklee, CMO of OBASA Hospitality, the parent company of IBC. “Google is one of the most popular places for people to begin their search for accommodations. This better positions our clients to receive more business, and because of their integration with IBC’s distribution technology, they can receive more direct bookings from Google to help drive revenue growth and repeat business.”
“Existing customers of IBC are already live on Google’s Hotel Search and we are actively seeking additional hoteliers who want to benefit from the integration,” says Dunklee. “IBC can professionally manage the metasearch of our clients through our proven MetaLogic program. MetaLogic is producing an average of 12:1 ROI for our customers. It also includes retargeting with the shortest look-back period in the industry, so our clients are only being marketed to warm lead candidates and not wasting their precious marketing budget.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.