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Iconic House unveils Le 1550 Courchevel

  • Le 1550 Courchevel

Iconic House lifts the veil on Le 1550: an iconic alpine chalet that aims to reveal a different image of Courchevel.

After acquiring three properties in 2021 to launch the collection and the successful launches in 2022 of its first two properties, L’Étoile des Baux in Les Baux-de-Provence and Les Bords du Lac in Hossegor, Iconic House opened last December Le 1550 to the discerning public: an iconic chalet in the mountains which showcases another side to Courchevel.

Co-founded by Thibaud Elzière, a French tech entrepreneur, and his brother Robin Michel, Iconic House aims to revolutionise the traditional hotel industry by offering the first private collection of luxury holiday rentals, combined with services worthy of the very best hotels and a wide range of local experiences during guests’ stays.

Le 1550 is right by the slopes in the heart of Les Trois Vallées, the largest ski area in the world, in the unspoilt hamlet of Les Brigues in Courchevel 1550 ; Iconic House’s two founders, who are both fans of skiing and ski touring, were immediately won over by the property’s location. Built over three floors, the chalet overlooks the Dent du Villard and the snowy peaks of the Vanoise.

“We purposefully chose Courchevel 1550, the traditional heart of the resort with a family-friendly feel: it reflects our values and Iconic House’s philosophy, in contrast to the showiness of Courchevel 1850. The chalet’s location is the perfect embodiment of our vision of authentic and unpretentious luxury.” Thibaud Elzière explains.

Iconic House’s first property in the Alps boasts a unique take on mountain living and an outstanding décor. Inspired by mountain refuges, it’s been designed for those in the know. Exemplified by the property’s modernist architecture and references to Charlotte Perriand’s remarkable work, this bold approach reflects Iconic House’s simple pursuit of beauty and authenticity (without ever going too far) – something that’s rare in Courchevel.

Le 1550’s décor combines various vintage pieces and made-to-measure furniture, an omnipresence of wood and strong aesthetic choices, developed with the help of Joséphine Fossey, an interior designer and art curator.

For the third property in its collection, Iconic House’s owners have worked closely with Atelier Giffon, a Lyon-based interior design agency.

After 9 months of renovations and the addition of an extension which blends seamlessly with the original building, the chalet has 8 comfortable bedrooms, each boasting an ensuite bathroom and a unique design, featuring plenty of curiosities. These bedrooms include a family suite and 3 semi-underground hideaways which boast gorgeous mountain views.

On the property’s main floor, the professional kitchen is pleasingly cosy, making it the ideal place to sit down together for breakfast.

Boasting a wonderfully inviting feel, the large living room, the chalet’s centrepiece, features a fireplace built on a piece of granite, hewn from Mont Blanc and weighing nearly 7 tonnes. Its huge picture windows overlook the mountains, encouraging guests to sit back and relax. On the ceiling, the patterns painted on the beams by Atelier Felicita echo the modernist feel of the buildings in Flaine.

After a long day on the slopes, there’s nothing better than gathering round the brazier on the outdoor terrace, surrounded by fir trees, and sipping a hot chocolate or a local beer, brewed just 15 minutes from the chalet. In the evening, guests can sit down for dinner around a huge glossy green wooden table, a bespoke piece designed by Joséphine Fossey Office and produced by a carpentry workshop based in the Savoie. Modernist and geometric sculptures are displayed above the table, made by the Savoie-based carpenter and cabinetmaker Sylvian Perrier, using the wood offcuts from the tables created for Le 1550.

Featuring a heated indoor swimming pool, sauna and steam room, a fully equipped gym, a yoga studio and a herbal tea room, the Sport & Wellness area is worthy of the very best hotels. The Kids’ Paradise, one of Iconic House’s signature concepts, was developed with Smallable: it’s the ultimate playroom, featuring climbing holds and a colourful mural to create “a den for little explorers”. The chalet’s seemingly endless amenities and services also feature an incredible ski room in which you can get ready before hitting the slopes – which are just metres away – along with a cosy home cinema with a giant screen, L’Épicerie (an XXL take on the traditional hotel minibar, found in the kitchen), a massage room and more.

A tribute to local art artists

Le 1550 is home to a quirky, curious and engaging collection of artwork, curated with the help of Joséphine Fossey Office and featuring personal favourites and stylish mountain-inspired pieces. Outside the property, guests are welcomed by a totemic figure, a masterful sculpture in Corten steel by the local artist Jean-Baptiste Rozand which evokes the elegance of a skier. The chalet’s hallway features a stunning oak console table; it is custom-made by the young designer Ateljé Loupchat, who previously worked with Starck and has opened his own woodworking workshop.

Local artist Joséphine Audebert has shared her vision of the mountains in one of the chalet’s bedrooms, while Géraldine Roussel has created two murals on the kitchen’s ceiling, inspired by modernist architecture. The vast living room is home to a huge bookcase, featuring the property’s library, one of Iconic House’s signature concepts; it’s packed with art books, adventure stories and unusual antique pieces, creating a cabinet of artistic and literary curiosities. Next to the bookcase, artwork created for Iconic House by Jean Jullien is displayed.

Black and white photos from the Librairie des Alpes, vintage postcards of Courchevel, posters from the Yvon Lambert Collection and prints from a series of photographs by Elodie Vilallon complete the collection.

Mountain living

Guests will be given the keys to Le 1550 by Alison, whose family has lived in Courchevel for several generations. Driven by her desire to provide the high level of service for which Iconic House is renowned, she is incredibly detail-oriented and loves nothing more than sharing her favourite spots and creating haute-couture stays for the chalet’s guests.

“This winter, our guests can spend a day skiing with Yorick Vion, the legendary mountaineer who climbed Annapurna without assistance, no matter what their level, turn a childhood dream into reality by driving a huge snow groomer, enjoy some dog sledding or treat themselves to an exclusive signature treatment featuring everlasting flowers in the chalet’s treatment room,” Robin Michel adds.

These wide-ranging activities and other recommended places to visit will be featured in the next issue of ICONS, the collection of travel guides published by Iconic House and launched in December last year.

Vicky Karantzavelou
Co-Founder & Chief Editor - TravelDailyNews Media Network | Website

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.