Award-winning design studio, Jeffrey Beers International tapped for guestroom refresh.
The team behind the iconic InterContinental New York Times Square announced the hotel’s reopening on October 9, 2020 with newly expanded IHG Way of Clean protocols in place to ensure guest and staff safety. The property also revealed a multi-million-dollar renovation encompassing a refresh of its 607 guestrooms, plus public hallways, The Stinger Cocktail Bar and Kitchen by Chef Todd English, and 13,000 square feet of meeting spaces by 2021.
Enhanced IHG Way of Clean protocols, developed in partnership with the highly respected Cleveland Clinic, include:
- Onsite Clean Champion to ensure elevated cleanliness standards are met consistently
- Face coverings required in all public spaces
- Reduced contact check-in, sanitized key cards and paperless check out
- Text message communication between guests and hotel staff
- Sanitizer stations throughout public areas, including a dedicated sanitizing station on each floor
- Transitioning all in-room collateral (menus, brochures, etc.) to a digital format
“Our team is well-versed in the amplified IHG Way of Clean protocols, with proven success operating under the new hygiene standards. During April and May we housed more than 100 frontline healthcare workers. Surveys from these guests rated the hotel with a score of 100% for COVID preparedness and 90% for cleanliness – a very positive sign that what we are doing is effective,” said General Manager Gul Turkmenoglu. “Revealing new guestrooms in partnership with Jeffrey Beers International provides added reassurance to guests that staying at InterContinental Times Square is a safe and clean experience. We look forward to debuting a refreshed look while maintaining the highest levels of sanitation and the exceptional service we’ve been known for since opening 10 years ago.”
Jeffrey Beers International, best known for their sophisticated hotel and restaurant designs, curated a "Midtown from Above" concept with each guestroom designed to feel like a retreat from the streets of New York City. Aesthetically the rooms include a new soft color palette of beige, silver and blue featuring a silver wall covering to complement the existing warm wood elements. Organic patterns behind the bed along with new leatherette upholstered panels on the headboard offers a refined and tailored elegance while making the bed feel like it is floating in the surrounding clouds.
Sleep quality has also become the new standard at the InterContinental Times Square. The newly renovated guestrooms will allow guests to sleep soundly as they were designed to be noise-free and are each equipped with high performance windows that comply with InterContinental New York Times Square’s LEED certification. For an even better night’s sleep, guests will tuck themselves into new Beautyrest Black Napa Luxury Firm Pillowtop mattresses that are designed to provide full support and balance. All renovated guestrooms also feature new Smart TVs for easy entertainment.
Spa-like bathrooms feature walk-in rain showers with blue accents to bring the color theme together from the room. The guestrooms are complete with a new carpet design with a grid-like pattern to appear as an abstract aerial view of the city.
The new design flows into the guest corridors with a similar color palette as the guestrooms. The carpet is a contemporary twist on a classic chevron pattern, integrating a vibrant striation inspired by the fast pace of New York City. The high contrast between the textured beige wall covering and the dark grey accent at the guestroom door creates a drama which is inherent to the neighborhood.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
