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InVision Hospitality and Tanayong launch a new bijoux deluxe hotel and resort brand

Mr. Jonathan Wigley , Managing Director of InVision Hospitality; the freshest management, consultancy and advisory services company and Mr. Kavin Kanjanapas , Managing Director of Tanayong Public Co. Ltd.; one of the largest residential and commercial property development and investment companies in Thailand announced their new expansion plan for hospitality development and a new bijoux deluxe hotel and resort brand.

With a large land bank for residential and property development, Tanayong also plans new acquisitions to build a deluxe brand of hotels and resorts as part of its future growth. The mission is to grow the brand portfolio to 10 hotels/resorts in 5 years within Thailand focusing on Chiang Mai, Chiang Rai, Kanchanaburi, Phuket, Samui, Krabi, Khao Yai, Rayong, Bangkok and three locations outside of Thailand including Luang Prabang in Laos, Phnom Phen and Siem Riep in Cambodia. Tanayong has appointed InVision Hospitality to create the brand.

Tanayong’s vision is to create an interesting, uncomplicated bijoux deluxe hotel and resort brand that is a stimulating blend of local heritage and design accents that pair with modern amenities, service and facilities to unobtrusively encourage a sophisticated target customer eager to enjoy the local environment. With “ U Hotels & Resorts”, the brand’s target is the experienced traveler with a curious mind. This is a sophisticated, self-reliant individual not afraid to enjoy, share and get involved, who see things differently and seeks new experiences, global and local, and who can balance their lifestyle and their need for accomplishments. U Hotels & Resorts will consist of maximum 100 rooms/suites and in some cases will include a residential element.

 

“We are very excited to be part of the brand creation and embrace a philosophy of building mutually beneficial partnerships with property owners and investors like Tanayong, so that their objectives and goals are achieved. We are confident that the strength of our partnerships will be translated into great value and benefits for the guests of ‘U Hotels & Resorts’,” said Mr. Jonathan Wigley , Managing Director of InVision Hospitality.

The first property is under construction and schedule to open by mid 2008. U Chiang Mai, will be a low rise building comprised of 41 rooms and is located in the heart of the city on Rajchadamnoen Road.

Tanayong has appointed Mr. Peerasak Pongarayakul , Design Director of SPA+A to bring out the company vision and brand philosophy on the design of architecture and interiors for all U hotels and resorts under development.

“We choose to work with InVision Hospitality based on their exceptional track record and expertise of the team. We are also proud to add U Hotels & Resorts to our company’s portfolio and it’s part of our expansion in hospitality sector. U Chiang Mai Hotel is the first in a series of new hotels that we are planning to add in Thailand and within the region with both resort and city locations. We are looking forward to expand our presence as a leader in niche/deluxe hotels,” said Mr. Kavin Kanjanapas , Managing Director of Tanayong Public Co. Ltd.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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