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Kokua Hospitality, LLC, a Chicago based hotel management company that strives to best serve both hotel owners and guests, recently partnered with leading hotel Internet marketing company Vizergy. Kokua’s goal is to bolster the online presence of its portfolio of properties, including Inn of Chicago Magnificent Mile, The Allerton Hotel Chicago, Doubletree by Hilton Chicago Magnificent Mile, Aloft Washington National Harbor and Hyatt Place Waikiki Beach.
The properties will receive new custom websites with search marketing, mobile websites, social media enhancements and more. Websites will be managed on Vizergy’s proprietary Web World Publishing content management system, while search engine optimization and pay-per-click advertising will be handled by Vizergy’s Google AdWords certified in-house team. Mobile websites will allow Kokua’s hotels to reach on-the-go travelers, while social media enhancements will engage guests and boost direct bookings.
“With our commitment to hands-on operational management, we need Vizergy to help us ensure the absolute best online marketing for our clients,” says Karen Wiley, Vice President of Sales and Marketing for Kokua. “When combining our management team’s 200 plus years of industry experience with Vizergy’s extensive, award-winning hotel Internet marketing experience, we’ll be able to offer second to none service and return.”
“We’re excited to work with Kokua’s exceptional staff and their array of hotels,” says Robert Arnold, Vizergy’s Vice President of Sales. “Chicago, D.C./Maryland and Honolulu are three ultra-competitive markets, but we’re confident our integrated marketing efforts will drive online reservations and enable each property to outdo their comp sets.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
