New openings confirmed for yoo2, yoo Collection and by yoo hotels.
The innovative yoo Hotels, launched at IHIF Berlin in 2013, secures its position in the market place. Cool diffusion brand yoo2 has opened in Taksim Square, Istanbul, and with a strategic partnership to be announced with WorldHotels, the innovative new brand secures its position as one to watch. New openings from under the yoo Hotels umbrella include the yoo2 Sinopati, Jakarta, the yoo Collection at The Lakes in the Cotswolds, UK; the yoo Collection Bali, by Jade Jagger for yoo, all planned in 2016. This Spring the iconic J Plus by yoo in Hong Kong will re-open, fully refreshed by the yoo Studio design team. With its concept of signature designers together with seamless hotel management, yoo Hotels creates an original lifestyle experience putting the guest in the spotlight.
yoo2 Taksim Square: Visitors who stay with yoo2 Taksim Square are fashion-conscious and lead the way in cultural change and creativity. Commanding impressive views of the Bosphorus and directly positioned on the steps of leafy Gezi Park, the green lungs of the city’s Beyoglu district, yoo2 Taksim Square is the latest in a steady stream of innovative cultural outposts surfacing in the Turkish capital. As with all yoo2 hotels, the selection of the neighbourhood as a prime destination for cultured travellers is paramount.
yoo2 Taksim Square and WorldHotels forge alliance: The strategic partnership for yoo2 Taksim Square will be announced in Berlin. Marco Nijhof says: “With its tagline ‘Where discovery starts’ and aim to offer modern travellers unique and authentic experiences, Worldhotels is the ideal partner to represent our yoo2 brand. The group offers the best in class distribution technology, sales and marketing tools and will drive maximum results for our yoo2 hotels.” Paulo Salvador, Worldhotels’ Chief Marketing Officer cites yoo2 as “One of the most innovative design boutique hotel groups”.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
