YOO2 is a sophisticated lifestyle offer combining the design skills of YOO Studio together with the YOO Hotel’s Human Luxury service approach.
YOO Hotels announces its alliance of fresh new design- led hotel brand YOO2, with pioneering hotel company InterCity Hotels, known for their extensive reach in the Brazil hotels market. This alliance marks a crucial step for YOO Hotels as it now has a strong position within the South American hotels sector. YOO2 Hotels is the newest part of the YOO design brand, globally recognised as a leader in its field, since its inception by Phillippe Starck and John Hitchcox in 1999.
YOO2 is a sophisticated lifestyle offer combining the design skills of YOO Studio together with the YOO Hotel’s Human Luxury service approach. Ideal for global travellers searching for local authenticity, each YOO2 takes a vanguard approach to both the guest and hotel space by completely designing the experience. Key elements include the YOO Lounge- a striking and evocative bar and restaurant /lounge concept which is the hotel’s heart and soul, the guest service approach which is completely personalised as well as the entire guestroom
This is the latest in a sequence of strong moves for YOO hotels. Earlier this year they announced an alliance with WorldHotels, together with its recent signing of Dee Cooper, former Virgin Upper Class and Olympic Games Spectator experience, to create its guest experience concept.
Marco Nijhof, CEO of YOO Hotels said: “We are excited to see the YOO2 Hotels brand enter into the Brazilian market. There is a natural synergy with South America for the brand. YOO2 Hotels all have great eclectic designs and a special energy that combines the best in international thinking, and a feel of local soul. We believe InterCity is our perfect partner to bring the brand to life in Brazil.”
The InterCity Hotel Group is one of the fastest-growing Hotel Chains in Brazil. Currently, it operates 25 hotels – 24 hotels in 15 different Brazilian cities and one in Montevideo, Uruguay. InterCity has over twenty hotels in fourteen cities in Brazil and Uruguay. They are currently looking at fifty more locations to launch, between now and 2015.
“We are extremely happy to bring the YOO2 brand to Brazil under the management of InterCity Hotel Group. We strongly believe that there is an immense demand for a product like YOO2 in Brazil and South America – we/ll position the YOO2 brand as our Upscale/Design Category. On the other hand, the InterCity Category remains catering for the intermediate public. We are confident that YOO2 will be an instant success”, said Alexandre Gehlen, CEO & Founder, InterCity Hotel Group.
YOO Hotels will be announcing several new hotels in the coming months, in 6 countries: Bali, Indonesia, the Philippines, St Vincent and the UK.
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She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
