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One of Britain’s most prestigious hotel chains, the De Vere Group, has become another high profile European chain to partner with the global CRS distribution platform, SiteMinder, to automate and streamline the most powerful online distribution process by connecting their Opera Central Reservation System, ORS, and Revenue Management System, IDeaS, to multiple online booking channels.
The high-end De Vere Group boasts 7879 bedrooms and more than 1250 event and meeting spaces across its three UK brands – De Vere Hotels, De Vere Village and De Vere Venues.
De Vere’s luxurious Hotels brand, incorporating exclusive castles, country manors and historic sites, is the first to use SiteMinder to distribute their accommodation to online markets. De Vere Village is set to follow suit in the immediate future.
SiteMinder’s General Manager for Sales and Marketing, David Williams said, “We are delighted the De Vere group has chosen SiteMinder to power their online distribution. De Vere is not only one of the most recognisable and respected hotel brands but its also exceptionally forward thinking and they very quickly saw the huge benefits associated with SiteMinder’s optimum connectivity power and the enticing flat month rate for the complete integration. The solution will help De Vere drive down the cost of acquisition and optimise their online revenue and profits.”
“SiteMinder integrates De Vere’s Opera ORS and IDeaS RMS with dozens of high-performing reservation websites around the world, allowing De Vere to have complete control and optimisation of their online distribution. As well as distributing availability from Opera and rate recommendations from IDeaS, SiteMinder will automatically deliver online reservations directly back into their reservation system. This seamless integration will result in faster and more extensive rate distribution, improved rate optimisation and the streamlining of this business process, all for a low flat monthly rate as opposed to a delivery transaction fee.”
“De Vere is another prestigious European client to achieve the most holistic distribution offering via SiteMinder. SiteMinder is expanding rapidly in Europe as a leading online distributor and we are proud that a large and prominent brand like the De Vere Group has come aboard with us to stretch their online reach.”
De Vere Hotels Director of Revenue, Robert Paterson said: “SiteMinder has delivered considerable business efficiencies, driving both cost savings and new revenue opportunities. SiteMinder was selected as our preferred channel management partner because of its experience delivering two way interfaces for some years and we are delighted with the outcome so far. The two way integration reinforces our position to work closer with selected OTAs who can deliver incremental business opportunities for the brand.”
SiteMinder is a multi-award winning online distribution company whose products are trusted and used by thousands of accommodation providers in over 90 countries worldwide to help increase online revenue, streamline business process and drive down the cost of acquisition. The cloud-based product suite continues to set the benchmark in online distribution technology by challenging conventional operating strategies. SiteMinder is redefining distribution.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
