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Conferences and congresses organized in Gdansk & region in 2011 generated twice as much money compared to last year. For the past three years subsequent editions of Gdansk Convention Bureau report show a steady growth on the local business tourism market.
According to a research done by ICCA (one of the biggest associations of the business tourism industry) average amount of money spent on one attendee of a congress or conference is 736 USD. GCB report shows that 155,414 people attended conferences and congresses in Gdansk and region, this generates 114 384 704 USD of income.
Altogether Gdansk & region hosted 5,086 different business meeting – congresses, conferences, fairs, corporate and motivational events. Total number of attendees was 382 967. The most popular location was Gdansk, it held 2,525 meetings (50% of all meetings), second place belonged to region (1229 meetings – 24%), Sopot was third (1027 meetings – 20%), fourth came Gdynia (305 meetings – 6%).
Business meeting industry is important for the whole Pomeranian region as it is another source of income during months which are less popular among individual tourists. Totally, in May, June, September, October and November 53% of all meetings were organised. 54% of all meetings were conferences or congresses. The most popular topic of all meetings was economics (34%), on the second place came humanities (22%).
"Statistics created by Gdansk Convention Bureau and ICCA research allow us to precisely estimate income generated by the meeting industry" says Anna Gorska, GCB CEO, co-author of the report. "Since this type of tourism is relatively young in Poland, showing exact data can help popularising it, and thus helping in its development."
"In 2009 Gdansk & region hosted 1434 business meetings, one year later the number was 3220 and in 2011 it has raised to over five thousand" says Beata Pawlowska, Convention Bureau specialist, co-author of the report. "We are counting that the growth will last and Gdansk & region will become a conference centre of Middle Europe."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
