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Radisson Hotel Group accelerates growth in Eastern and Southeastern Europe

  • Radisson Group

Building on its existing portfolio of nearly 60 hotels with 12,000 rooms, the Group is pursuing opportunities for growth across its ten relevant brands in city, mountain, and seaside locations spread over this diverse and dynamic region.

Radisson Hotel Group is rapidly expanding its presence in Eastern and Southeastern Europe.

In Poland, Radisson Hotel Group has expanded its strong presence to 22 hotels in operation and under development, most recently with the opening of Radisson RED Gdansk in August 2022 and Radisson Blu Resort & Conference Center, Ostróda Mazury in March 2023. Looking ahead to 2024, the Group plans to open two new hotels in Poland, a Radisson-branded serviced apartment property as well as a Radisson RED in Kraków’s new landmark Unity Tower. On the Baltic coast where the Group is already present with several resorts, Radisson Blu Resort, Międzywodzie and Radisson Resort & Suites Ustronie Morskie will give vacationers exciting new options in the upscale and upper-upscale segments starting in 2025.

Romania saw the opening of two five-star hotels, Radisson Blu Hotel, Cluj and Radisson Blu Aurum Hotel, Brasov, in 2022, as the Group doubled its presence in the country. An accelerated expansion strategy is currently being rolled out focused on growth in Bucharest, Oradea, Craiova, Iași, Timișoara, and Cluj, as well as the Black Sea and mountain resort destinations.

Radisson Hotel Group expanded its brand presence in Croatia with the addition of Radisson Collection in 2022 as the third brand present in the country alongside Radisson Blu and Park Plaza. Aligned with the Group’s plan to grow its coastal portfolio, the Group signed a new luxurious island resort of villas, townhouses, and apartments in the Zadar Archipelago. Radisson Collection Resort, Lukoran will be the brand’s second resort in Croatia and is scheduled to open in 2026. The 126 accommodations include apartments, luxurious townhouses, and exclusive two-story villas each with up to 460 m² of living space and a private pool. The focal point of the resort will be its beach club with a sprawling, multi-level terrace, an infinity pool boasting spectacular ocean views, and a fitness and wellness area with saunas, treatment rooms, gym, yoga terrace, and jacuzzi. This October, the Group will also open art’otel Zagreb as the first art’otel in the Balkans and the Croatian capital, following an agreement between PPHE and Radisson Hotel Group to develop new art’otel properties across EMEA. The 110-room, upper-upscale lifestyle hotel will offer a pan-Asian dining experience, rooftop terrace, spa, and pool.

Serbia, where the Group is present with its Radisson Collection and Radisson Individuals brands in Belgrade, will see the introduction of the upscale Radisson brand in Niš. Radisson Hotel Park Nis will open in December 2023 in a historic building that has undergone a complete renovation to create a contemporary upscale hotel with 72 rooms. Radisson RED Belgrade, scheduled to open later this year, will be another project for the Group and PPHE Hotel Group’s extended strategic partnership, and will offer 88 rooms, an all-day restaurant, a co-working space, a flexible event area, and a bar on the rooftop.

In Kosovo, the Group has signed deals to open its first hotels under the Radisson upscale brand umbrella. Radisson Hotel Pristina will be a new-build hotel located between downtown Pristina and the airport offering 164 rooms across 13 floors, dining venues, and meeting rooms. The high-rise hotel, set to open in 2026, will also feature a spa with an indoor pool and ample space for treatment rooms.

In Albania, the Group established its presence in 2021 with the opening of the luxury-lifestyle Radisson Collection Morina Hotel, Tirana in 2021, and is planning to open a Radisson Blu resort in addition to a Radisson Individuals hotel on the Albanian Riviera in the coming years.

The Group recently celebrated the opening of new hotels in the region in August 2023 with the launch of Radisson RED Tbilisi in the capital of Georgia and Radisson Hotel Budapest Budapart in Hungary. In Georgia, the Group is present in Tbilisi, Batumi, and Tsinandali, and has plans to expand to more city and mountain resort destinations. The Group’s Hungarian portfolio will also see the addition of a new Radisson Collection hotel in central Budapest, growing the Group’s presence in market to five brands ranging from midscale to luxury-lifestyle.

In Greece, the Group recently added island resort properties in Mykonos and Skiathos, as well as city hotels, in addition to signing four new resorts with nearly 1,200 rooms across the Peloponnese Region. In Athens, the Group opened its first Radisson Individuals hotel on the famed Voukourestiou street and is working on the launch of two additional hotels. Radisson RED Mitropoleos Square Athens with its remarkable three-level rooftop bar and restaurant boasting direct views of the Acropolis, will occupy a prime location in the Plaka neighborhood. The 112-room hotel will also feature a dining experience in collaboration with celebrity chef Akis Petretzikis when it opens in 2025. Radisson Hotel Theatrou Square Athens will bring the Scandinavian-inspired Radisson brand to the Greek capital in 2025 with 172 rooms.

In Cyprus, the Group maintains its position as the largest international hotel group on the island with the recent announcement of Radisson Residences Limassol, a landmark development of up to 1,200 branded residential apartments and serviced apartments set to open in phases starting in 2026. The Group’s current Cypriot portfolio includes two hotels in operation in Larnaca, a Radisson Blu hotel, and the recently opened Radisson Beach Resort Larnaca. The Group plans to open two more hotels in Larnaca under the Radisson Collection brand as part of the Larnaca Marina redevelopment as well as Radisson Blu Residences close to the existing Radisson Blu hotel.

“We have seen exceptional growth potential in Eastern and Southeast European where we are present with eight brands ranging from midscale to luxury. Our portfolio in the region has grown to 85 hotels in operation and under development with 16,600 rooms – an increase in room count of 25% over the past two years alone, which speaks to the great potential in this highly dynamic and attractive region spanning city hotels as well as resorts. We are excited to accelerate our development together with our valued partners,” says Elie Younes, Executive Vice President & Global Chief Development Officer at Radisson Hotel Group.

Planned openings across Eastern & Southeastern Europe 2023-2025:

•    art’otel Zagreb (Croatia, 2023)
•    Radisson RED Belgrade (Serbia, 2023)
•    Radisson Hotel Park Nis (Serbia, 2023)
•    Radisson RED Krakow (Poland, 2024)
•    Radisson Serviced Apartments Krakow (Poland, 2024)
•    Radisson RED Mitropoleos Square Athens (Greece, 2025)
•    Radisson Hotel Theatrou Square Athens (Greece, 2025)
•    Radisson Blu Resort, Międzywodzie (Poland, 2025)
•    Radisson Blu Resort, Gudauri (Georgia, 2025)
•    Radisson Blu Central Park Towers Hotel, Tbilisi (Georgia, 2025)
•    Radisson Collection Telegraph Hotel, Tbilisi (Georgia, 2025)
•    Radisson Resort & Suites Ustronie Morskie (Poland, 2025)
•    Radisson Collection Hotel, Kition Larnaca Marina (Cyprus, 2025)
•    3 Resorts in the Peloponnese Region (Greece, 2025)

Recent openings (2022/2023):

•    Grand Hotel Brioni Pula, A Radisson Collection Hotel (Croatia, May 2022)
•    Radisson Blu Hotel, Cluj (Romania, June 2022)
•    Radisson Blu Euphoria Resort, Mykonos (Greece, June 2022)
•    Radisson Resort Plaza Skiathos (Greece, August 2022)
•    Radisson RED Gdansk (Poland, August 2022)
•    Radisson Blu Hotel, Brasov (Romania, October 2022)
•    Radisson Beach Resort Larnaca (Cyprus, November 2022)
•    Radisson Blu Resort & Conference Center, Ostróda Mazury (Poland, March 2023)
•    The Social Athens Hotel, a member of Radisson Individuals (Greece, March 2023)
•    Radisson RED Tbilisi (Georgia, August 2023)
•    Radisson Hotel Budapest BudaPart (Hungary, August 2023)

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.