Novo celebrates success with a unique business model. Every one of Novo's furnished properties is thoughtfully designed, complete with handpicked vintage pieces, and two Novo signatures: a musical instrument and their simple, trademark turquoise dot.
NEW YORK – Novo World announced the completion of its fully self-sustaining ecosystem for temporary corporate living solutions. As a result of the brand’s success and exponential growth since 2011, Novo is now proudly offering an expanded package of amenities to the corporate traveler community. In addition to Novo’s comprehensive standard of furnished extended-stay housing and property management, (including bi-monthly housekeeping, concierge services and referral program), guests will now enjoy:
- A Complimentary 30-day membership to NYSC Health & Wellness Center
- Exclusive Vouchers for Local Drinks and Dining
- Discounts on Laundry and Dry Cleaning Services
- Instant Access to Novo Connect, which will merge temporary living accommodations with a fully-furnished temporary workspace.
Over four years, the Novo team has carefully constructed a dynamic network of complementary companies. stayNovo, launched in 2011, offers corporate travelers extended-stay living accommodations (with an average stay of 3-6 months). In 2012, Novo Properties was introduced, providing comprehensive condo management to investors (who earned an average of 20-40% more rental income with stayNovo’s fully furnished and serviced properties). The following year, the brokerage arm of operations, Novo International, was founded. Completing the circle in 2014 was the establishment of the corporate housing based investment division, Novo Capital.
Novo’s success is rooted in the company’s ability to increase property value with this reciprocal model of leasing, designing, furnishing and managing properties on a long term basis. Since its conception, Novo has secured over 200 corporate accounts, housed more than 1,500 corporate travelers, managed over 60,000 square feet and hosted more than 100,000 nights of stay. The rapid expansion is no surprise to founder Yaniv Toledano, whose original vision becomes more refined with each passing year: “Novo World represents that we don’t just sell and manage real estate-but instead curate a distinct culture and experience for every investor, owner and corporate guest who joins our family.”
Every one of Novo’s furnished properties is thoughtfully designed, complete with handpicked vintage pieces, and two Novo signatures: a musical instrument and their simple, trademark turquoise dot. “We’re transforming real estate into something better… more inviting, more creative, more fun,” Toledano says. With plans to expand into uncharted cultural waters, Novo World has limitless potential. “We already have the groundwork for the next five years, the next five brands. It’s not just about what we do. It’s about who we are, how carefully we select our team, how everything happens for a reason. I’m always excited for what comes next.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
