This strategic partnership marks a significant opportunity in the evolution of hotel distribution, and both HotelRunner and Roibos are excited about the positive impact they will have on the industry.
PALMA DE MALLORCA – Roibos, the innovative B2B marketplace, and HotelRunner, a leading hospitality technology provider, announce a strategic partnership set to redefine the industry standard. The HotelRunner and Roibos partnership capitalizes on the unique strengths of both companies to streamline operations, enhance guest experience, empower properties, and foster a more efficient and profitable distribution ecosystem.
In the ever-evolving hospitality landscape, this strategic partnership brings together Roibos’ commitment to excellence in innovating hotel distribution and its transparent and extensive distribution network consisting of 35,000+ B2B travel operators with HotelRunner’s expertise in providing comprehensive hotel management solutions and its worldwide user base of 60,000+ properties. The combined forces of these industry leaders seek to deliver substantial value to properties and distributors alike.
Roibos will leverage its distinctive ability to facilitate direct contracts between hotels and distributors while tapping into HotelRunner’s cutting-edge technology platform offering direct connectivity for real-time inventory updates. The partnership will help eliminate intermediaries and optimize profit margins for both parties. This innovative approach not only streamlines the contracting process but also empowers hotels by giving them greater control over their distribution.
Patricia Rossello, CEO of Roibos, expresses her excitement: “We are thrilled to join forces with HotelRunner to create a powerful synergy that transforms the hotel industry. This collaboration exemplifies our commitment to providing innovative solutions that empower our partners and enhance their capabilities in the evolving hospitality landscape”.
Rıza Kaynak, Director of Demand at HotelRunner, comments on the partnership, “We aim to empower properties by giving them control over their distribution. Building an industry-wide network by partnering with innovative companies like Roibos is crucial to achieving this. With this strategic partnershiğ, we are taking another step towards creating a more effective and transparent ecosystem that will benefit everyone.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
