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sbe appoints Martin Heierling as Chief Culinary Officer

Leading lifestyle hospitality company creates new leadership role as culinary and entertainment footprint expands.

NEW YORK – sbe, the leading lifestyle hospitality company, announces that it has appointed Martin Heierling as its first ever Chief Culinary Officer. Martin will lead sbe and subsidiary company Disruptive Restaurant Group's culinary strategy across its current brand portfolio, overseeing collaboration with sbe's concept chefs and more than 112 venues globally, including 26 Umami Burgers. He joins as a consultant until the end of the year and will assume the role in January 2018, working closely with sbe Founder and CEO, Sam Nazarian, Chief Operating Officer, Jorge Giannattasio, and CEO of Disruptive Restaurant Group & Umami Burger, Daniel del Olmo.

On Martin's appointment, Sam Nazarian, states: "We are thrilled that Martin is joining us in this newly created role. His unrivalled experience will help nurture our collaborative partnerships with world-class concept chefs including Jose Andres, Danny Elmaleh, Jose Icardi, Michael Schwartz, and Katsuya Uechi. As we expand globally into new markets, in particular Europe, Middle East and Latin America, Martin will be key to ensuring that the sbe culinary and entertainment experience continues to sit at the heart of our 360-degree lifestyle offering. He will also be instrumental in keeping our portfolio of brands at the forefront of hospitality and creating new concepts for us to develop over the next year."

Martin joins the company as it embarks on a period of unprecedented growth with a strategic focus on culinary and entertainment – including 13 venues opening in the next six months, and over 100 venues and 25 to 50 Umami Burgers in the pipeline. Martin will provide direction and support to sbe's hotel division, including banquets and catering, whose brands include SLS, Delano, The Redbury, Mondrian, Hyde, the Originals, and with Disruptive Restaurant Group brands including award-winning Katsuya, Cleo, The Bazaar, Fi'lia and Umami Burger. Martin will also work closely with our partners Alshaya in the Middle East to bring five more Katsuyas and our first two Cleos to the region, and with Medeiros Holdings to expand Umami Burger to 10 locations in Japan.

Martin said: "I cannot think of a better and more talented group of experienced industry professionals under the vision and leadership of Sam Nazarian. I am thrilled to join this exceptional tribe at this stage. sbe and Disruptive Restaurant Group's brands create world class experiences and I am excited to lead the continued culinary innovation with the teams, and develop new concepts during this exciting period of growth."

Prior to joining sbe, Martin served as Culinary Director for STARR Restaurant Organization based in Philadelphia where he was part of the leadership team, growing the company from 24 restaurants to 32 within three years as well as managing the rapid growth of SRO's Catering Culinary division, STARR Restaurants Catering Group, with annual sales of over $40 million. His accomplishments with STARR also include openings of Washington D.C.'s Le Diplomate as well as New York's Carnegie Hall and The Botanical Gardens in The Bronx.

Martin holds a Trade Certificate from the German Chamber of Commerce and attended Auckland Institute of Technology's Small Business Management School in New Zealand.

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