The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for August 2013, according to data compiled by STR Global.
HENDERSONVILLE, TENNESSEE — The U.S. hotel industry reported positive results in the three key performance metrics during August 2013, according to data from STR.
Overall, the U.S. hotel industry’s occupancy rose 2.3 percent to 69.2 percent, its average daily rate was up 4.5 percent to US$112.14, and its revenue per available room increased 6.9 percent to US$77.59.
“As summer waned, the U.S. hotel industry reported another strong month of RevPAR growth,” said Jan Freitag, senior VP of strategic development at STR. “RevPAR increased 5.8 percent year-to-date 2013. Luxury hotel operators were especially able to capitalize on their high occupancies in August -77.1 percent- and increased ADR by 7.9 percent to US$274.36.
“Not surprisingly, resort operators saw continued strong demand increases, and their August ADR increased 6.3 percent, leading RevPAR to jump 10.3 percent,” Freitag continued. “The Top 25 Markets continued their RevPAR increases by 7.7 percent. Their ADR was reported at US$131.62 compared to US$102.37 for the rest of the U.S.”
Among the Top 25 Markets, Nashville, Tennessee, achieved the largest occupancy increase, rising 11.0 percent to 71.3 percent. Tampa-St. Petersburg, Florida, fell 4.5 percent in occupancy to 59.9 percent, posting the largest decrease in that metric.
Five markets experienced double-digit ADR increases: San Francisco/San Mateo, California (+13.9 percent to US$205.01); Oahu Island, Hawaii (+13.7 percent to US$224.02); Seattle, Washington (+11.2 percent to US$145.40); Miami-Hialeah, Florida (+10.6 percent to US$139.29); and Anaheim-Santa Ana, California (+10.0 percent to US$143.99). Tampa-St. Petersburg fell 20.9 percent in ADR to US$91.40, reporting the largest decrease in that metric.
Nashville increased 21.2 percent in RevPAR to US$72.47, achieving the largest increase in that metric, followed by San Francisco/San Mateo (+16.7 percent to US$190.13) and Seattle (+16.7 percent to US$134.59). Tampa-St. Petersburg experienced the largest RevPAR decrease, falling 24.5 percent to US$54.78.
The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars during August 2013, according to data compiled by STR and STR Global.
Compared to August 2012, the Americas region reported a 2.3-percent monthly increase in occupancy to 69.3 percent, a 4.0-percent monthly increase in average daily rate to US$113.89 and a 6.4-percent monthly growth in revenue per available room to US$78.96.
Among the key markets in the region, Vancouver, Canada, reported the largest occupancy increase, rising 7.6 percent to 88.8 percent. Panama City, Panama, experienced the only double-digit occupancy decrease, falling 13.6 percent to 46.6 percent.
San Francisco, California (+13.9 percent to US$205.01), and Miami, Florida (+10.6 percent to US$139.29), reported the largest ADR increases for the month.
Four markets achieved double-digit RevPAR increases: San Francisco (+16.7 percent to US$190.13); Miami (+14.8 percent to US$105.13); San Juan, Puerto Rico (+13.4 percent to US$131.75); and Los Angeles, California (+10.4 percent to US$124.46).
Panama City reported the largest ADR (-6.4 percent to US$103.52) and RevPAR (-19.1 percent to US$48.26) decreases for the month.
The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, Euros and British pounds for August 2013.
“Demand in Europe is still high and occupancy is up, but rooms are being sold at a lower ADR”, said Elizabeth Winkle, managing director of STR Global. “Of the four sub regions in Europe, three are posting negative results in year-to-date ADR, when measured in euro terms. Southern Europe is the only one is posting positive ADR growth YTD. August is the big holiday month where as September is a more popular month for business travel. Occupancy in London during August was up 5 percent, but ADR was down, which was a direct impact from the Olympics last year”.
Highlights from key market performers for August 2013 include (year-over-year comparisons, all currency in Euros):
- Athens, Greece, rose 21.8 percent in occupancy to 62.5 percent, reporting the largest increase in that metric, followed by Manchester, United Kingdom (+15.6 percent to 76.5 percent), and Vilnius, Lithuania (+12.0 percent to 81.7 percent).
- Helsinki, Finland, fell 5.5 percent in occupancy to 75.5 percent, reporting the largest decrease in that metric. Madrid, Spain, followed with a 4.9-percent decrease to 45.2 percent.
- Four markets experienced double-digit ADR increases: Copenhagen, Denmark (+15.8 percent to EUR122.57); Vilnius (+14.1 percent to EUR54.08); Tallinn, Estonia (+14.0 percent to EUR75.75); and Amsterdam, Netherlands (+11.1 percent to EUR116.56).
- Five markets achieved RevPAR increases of more than 15 percent: Athens (+29.1 percent to EUR60.12); Vilnius (+27.8 percent to EUR44.18); Copenhagen (+23.0 percent to EUR107.80); Amsterdam (+19.4 percent to EUR104.33); and Manchester (+15.5 percent to EUR55.46).
- London, U.K., experienced the largest decreases in both ADR (-23.1 percent to EUR154.00) and RevPAR (-18.9 percent to EUR132.81) for the month.
The Middle East/Africa region reported mixed performance results during August 2013 when reported in U.S. dollars. The region reported a 3.7-percent increase in occupancy to 56.1 percent, a 0.8-percent decrease in average daily rate to US$154.99 and a 2.9-percent increase in revenue per available room to US$86.97.
“The shift of Ramadan from July last year to August this year continued to affect the region’s performance, specifically in the Middle East”, said Elizabeth Winkle. “Most of the Middle East markets saw double-digit occupancy growth during the month of August”.
Highlights among the region’s key markets for August 2013 include (year-over-year comparisons, all currency in U.S. dollars):
- Amman, Jordan, reported the largest occupancy increase, rising 41.0 percent to 60.9 percent. Doha, Qatar, followed with a 35.6-percent increase to 54.2 percent.
- Cairo, Egypt, fell 45.7 percent in occupancy to 20.6 percent, posting the largest decrease in that metric.
- Dubai, United Arab Emirates, rose 8.6 percent in ADR to US$199.09, reporting the largest increase in that metric.
- Cape Town, South Africa (-10.8 percent to US$92.51) and Sandton, South Africa, and the surrounding areas (-10.6 percent to US$105.91), ended the month with the largest ADR decreases.
- Four markets achieved RevPAR increases of more than 30 percent: Amman (+41.4 percent to US$97.69); Doha (+38.4 percent to US$99.55); Dubai (+33.7 percent to US$145.14); and Manama, Bahrain (+31.2 percent to US$88.42).
- Cairo fell 48.5 percent in RevPAR to US$20.69, posting the largest decrease in that metric.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
