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HomeHotels & LodgingThe Key to Luxury: Mercedes and The Ritz-Carlton sign three-year marketing agreement

The Key to Luxury: Mercedes and The Ritz-Carlton sign three-year marketing agreement

Two luxury brands renowned for accommodating the discerning traveler have entered into a three-year marketing relationship…

Two luxury brands renowned for accommodating the discerning traveler have entered into a three-year marketing relationship. The Ritz-Carlton<.> Hotel Company, L.L.C. and Mercedes-Benz USA (MBUSA) announced that their marketing agreement launches with the introduction of a special Key to Luxury package in which eight of the luxury hotel’s 29 U.S. locations will offer guests the use of 2003 Mercedes-Benz vehicles during their stays.



The Key to Luxury package will be offered to guests beginning on November 1, 2002, launching initially at eight select Ritz-Carlton locations: Coconut Grove, Key Biscayne, Palm Beach, Naples, and Naples Golf Resort in Florida; Bachelor Gulch, Colorado; Laguna Niguel and Half Moon Bay, California. In Spring 2003, The Ritz-Carlton plans to offer the Key to Luxury package at other locations as well, including San Francisco and Boston.



The package includes a deluxe guest room on The Ritz-Carlton Club level and rental of a 2003 Mercedes-Benz with unlimited mileage for the duration of the guest’s stay, a full tank of gas each morning and overnight valet parking. Select 2003 Mercedes-Benz models available to guests include the all-new E-Class sedan, S-Class flagship sedan, SL500 roadster, and CLK coupe. The Bachelor Gulch location will offer 2003 Mercedes-Benz M-Class sports utility vehicles and G-Class wagons.



Many of The Ritz-Carlton guests are Mercedes-Benz owners, said Paul Halata, president and CEO of MBUSA. Through this partnership, we can offer our customers the pleasure and comfort of driving a Mercedes even when they’re away from home. For those guests who do not already own one of our vehicles, we think it will be the way to top off a very enjoyable stay.



This partnership is a perfect fit because both companies’ customers share the same high expectation of service and quality, said Simon Cooper, president and chief operating officer of The Ritz-Carlton. We rarely enter into long-term marketing relationships, but in this case, we did not hesitate because of the incredible benefits to both our customers. In addition, select hotel locations will use Mercedes-Benz models for their in-house transportation, such as M-Class sports utility vehicles for the new Ritz-Carlton, Bachelor Gulch ski resort opening in November and S-Class luxury sedans at The Ritz-Carlton, Naples, Florida, a Mobil Five Star/AAA Five Diamond resort.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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