Cendyn will implement a guest intelligence solution utilizing data collected from multiple sources, to provide a true, single source of truth for each guest.
LONDON – The Set Hotels decided to partner with Cendyn, the leading hotel CRM platform.
Headquartered in London, ultra-luxury hotel group The Set owns and operates three iconic properties in Europe: Hotel Cafe Royal in London, Conservatorium in Amsterdam and Hotel Lutetia in Paris. With a unique, grand take on each property, The Set prides themselves as a group of hotels that puts the modern guests' needs and expectations at the heart of what they do.
Martijn van Eijk, Director of Guest Loyalty & Retention commented, "We're extremely excited to be embarking on this partnership with Cendyn. As one of the most important aspects of what we do, we are looking at multiple ways in which we can leverage the data we have to help drive loyalty and guest retention, whilst ensuring it is managed and utilized in a secure and compliant way. In order for us to use this data in the right way and provide the best possible experience for all our guests, we need an engine to help power that, and that engine is Cendyn."
Cendyn will implement a guest intelligence solution utilizing data collected from multiple sources, to provide a true, single source of truth for each guest. This visibility and accessibility will enable each property to gain a clear understanding of their guest history and preferences in real time. It will also keep their guests at the forefront of what they do and allow them to concentrate on providing exceptional service for every guest.
"We are honored to be partnering with The Set. We are always delighted to see hoteliers looking to the future and embracing technology that will enable them to drive success for years to come" said Charles Deyo, President & CEO, Cendyn. "Using data to pave the way for how they engage with their guests will revolutionize their approach and enable them to provide the experiences that the modern-day guest now expects. As a testament to their plans, our partnership will drive loyalty and brand recognition with every guest, no matter which channel they book through."
Transparency and collaboration are at the core of how the team at The Set operates. With the decision to embark with CRM, they have allocated a team of CRM Discovery Experts who sit within each property. They are departmental experts who collaborate and share ongoing updates across the team to ensure a seamless implementation and ongoing commitment to their new approach at driving guest loyalty and retention.
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