Leading provider of revenue-enhancing solutions for the global hospitality market adds ROI reporting tool for multi-property portfolios.
MINNEAPOLIS – TSA Solutions, a leading global provider of revenue enhancing solutions for the hospitality industry, has launched a major enhancement to its Front Desk Upselling solution. The addition of myDashboard, now a standard feature of TSA Solutions’ flagship product, delivers at-a-glance key performance indicators of upsell performance across all hotels in a company’s portfolio, including impact on RevPar performance.
With myDashboard, hoteliers can view year-over-year performance changes by individual hotel or across the group. Dashboard reports are generated nightly from real-time revenue data and can be sorted by date or year-to-date and across a variety of performance categories, including upsell revenue, RevPAR impact and fee percentage.
myDashboard provides instant access to upselling performance metrics for the entire portfolio of hotels, offering insight into the value that TSA Solutions deliver. The reporting tool includes the cost of the TSA Solutions partnership as a percentage of revenue produced, simplifying total ROI and conclusively showing the internal business cases. As part of strategic portfolio discussions, changes in performance are reviewed on an ongoing basis, ensuring alignment to property and corporate initiatives and expectations.
Moreover, those TSA Solutions clients that are operating some properties without the benefit of the Front Desk Upselling solution can integrate those non-partner properties into myDashboard, offering a comprehensive snapshot of the entire portfolio’s performance. “By including non-partner hotels in TSA Solutions’ reporting platform, we can capture and illustrate the true performance of participating hotels’ internal front desk upselling programs for easy side-by-side comparison,” says Klaus Kohlmayr, chief commercial officer for TSA Solutions. “This allows the hotel company to see performance across all hotels, not just the ones using the TSA Front Desk Upselling solution, and helps understand which non-partner hotels could take their performance to the next level with the help of our program.”
TSA Solutions hotel partners typically experience incremental revenue of two to three times higher than their internal upselling program, often with measurable improvements to guest satisfaction scores after implementation of the Front Desk Upselling program. The TSA Front Desk Upselling solution alone will generate more than $150 million in incremental rooms revenue in 2013 for TSA Solutions’ hotel partners worldwide.
In fact, one of the world’s largest hotel companies, IHG, partners with TSA Solutions across 77 of its key contributing properties. “We know there is an intrinsic value to what TSA can offer over and above what we can do at the hotel level in terms of upselling,” says Patrick Wimble, IHG’s director of commercial performance for Asia, the Middle East and Africa. “TSA is recognized as one of the leaders for what they do, and deservedly so, because simply put, the ROI is there. TSA is continually offering strategy and tactics for upselling and revenue maximization, constantly looking at ways to drive that additional revenue, while delivering absolute value to the guest.”
Unlike other upsell vendors, TSA Solutions partners with its hotel clients long-term and provides in-depth training combined with technology to provide the greatest level of impact. All hotel partners are on a capped revenue-share basis, which delivers a more optimal ROI for the client and motivates TSA Solutions to ensure the client’s success. TSA Solutions provides the foremost names in hospitality – more than 800 properties around the globe – with end-to-end solutions that employ a combination of skills education, technology and ongoing performance management tools.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
