The industry’s GOPPAR was in single digits for the previous three months, including a level of US$8.14 in September.
BROOMFIELD, COLORADO – U.S. hotel profitability hit double figures for the first time since February, and year-over-year comparisons improved slightly from the previous month, according to STR‘s October monthly P&L data release.
In a year-over-year comparison with October 2019, the industry reported the following:
- GOPPAR: -88.3% to US$12.69
- TRevPAR: -72.2% to US$70.96
- EBITDA PAR: -103.8% to US$-3.24
- LPAR (Labor Costs): -61.1% to US$31.28
The industry’s GOPPAR was in single digits for the previous three months, including a level of US$8.14 in September.
“There were positives in the profitability data even as occupancy flattened and the extension of the summer leisure lift came to an end,” said Audrey Kallman, operations analyst at STR. “GOP margin increased six percentage points from September, and certain location types reported encouraging data – GOPPAR for airport hotels was nearly three times higher than the previous month, and interstate properties drew close to pre-pandemic levels.
“On the negative side, a lack of group business continued to stand out with Upper Upscale hotels showing the lowest GOPPAR among the classes. October is usually a strong month for conferences and events, but without those significant demand generators, GOPPAR for Upper Upscale properties came in more than $100 lower than this time last year.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
