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HomeHotels & LodgingBaird/STR Hotel Stock Index jumped 10.5% in December, ended year up 38.4%

Baird/STR Hotel Stock Index jumped 10.5% in December, ended year up 38.4%

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In December, the Baird/STR Hotel Stock Index surpassed the performance of both the S&P 500 (+4.4%) and the MSCI US REIT Index (+9.0%).  

HENDERSONVILLE, TENNESSEE, and MILWAUKEE – The Baird/STR Hotel Stock Index jumped 10.5% in December to a level of 6,760. For 2023, the stock index was up 38.4%.

“Hotel stocks – like the broader market – finished 2023 on a high note as the ‘soft landing’ narrative and lower interest rate outlook continued to boost investor sentiment and valuation multiples,” said Michael Bellisario, senior hotel research analyst and director at Baird. “Both the hotel brands and hotel REITs were up more than 10% in December and outperformed their respective benchmarks. For the year, the hotel REITs’ 19% gain more than doubled the return of real estate stocks broadly, while the hotel brands’ 44% increase nearly doubled the performance of the S&P 500.”

“The U.S. hotel industry finished the year on solid footing,” said Amanda Hite, STR president. “RevPAR rose 5% from the previous year, with growth driven by the first quarter’s 10.4% increase due to a comparison against Omicron-impacted months in 2022. In the remaining quarters, RevPAR growth averaged 3.1%, which is above the long-term quarterly average of 2.9%. Occupancy continued to close the gap to 2019 levels, while absolute ADR and RevPAR remained well above that benchmark on a nominal basis and narrowed the gap on an inflation-adjusted basis. Overall, it was a solid and ‘normal’ year for the industry.”

The Hotel Brand sub-index increased 10.4% from November to 12,841, while the Hotel REIT sub-index jumped 10.6% to 1,236.

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.