UK hotel performance started 2005 on a markedly better note than it did last year…
UK hotel performance started 2005 on a markedly better note than it did last year , according to the latest figures released by PKF hotel consultancy services.
PKF`s monthly report for December 2004 shows that last year ended with an improvement on virtually all fronts, particularly in room rates.
London hotels reported a year on year increase of 8% in average daily room rate to £100.80 whilst occupancy fell 2.2% to 69.7%, leaving rooms yield up 5.6% to £70.22.
Outside London, hoteliers saw average room rate up 3.9% to £63.26 and occupancy down 0.8% to 61.5%, pushing rooms yield up 3.1% to £38.91.
Robert Barnard, partner for hotel consultancy services at PKF, said: “December`s hotel performance has shown an improvement almost across the board. These figures are very good news and allow hoteliers to kick off 2005 from a stronger position than this time last year. It`s encouraging that we can start the year on a positive note.
“The next few months could see a number of events that could impact on the market ? such as a general election and the decision on the Olympic 2012 bid. However, with room rates moving in the right direction, hoteliers will now be concentrating on further boosting occupancy, which has been growing at a slower rate, in order to grow rooms yield.”
Preliminary data for December 2004
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
